Digital Marketing Manager – End-to-End (Remote)

• Digital Marketing Manager – End-to-End (Remote)
• Digital Marketing Manager – End-to-End (Remote)
• Work From Home | Full-Time | AU Hours | PH-Based

About the Role

• OutsourcedIn is hiring a highly strategic and hands-on Digital Marketing Manager to support a fast-growing AI Certification Body (Not-for-Profit).
• This is a blank canvas role where you will build, execute, and optimise the entire digital marketing function—from strategy through to execution.
• This is not just social media management. You will own the full customer journey, from awareness to conversion.

Key Responsibilities

Strategy & Planning

• Develop and own the end-to-end digital marketing strategy
• Map full-funnel journeys: Awareness Consideration Conversion Retention
• Identify growth opportunities across all digital channels

Funnel & Systems

• Build and optimise landing pages, lead magnets, and conversion funnels
• Develop email nurture sequences and lifecycle marketing flows
• Implement CRM and automation systems (e.g., GoHighLevel, HubSpot, Klaviyo)

Paid Advertising

• Plan, launch, and optimise campaigns across Meta, Google Ads, and LinkedIn
• Manage budgets, creative testing, and performance tracking (ROAS, CPA, CPL)

Email & Lifecycle Marketing

• Build and manage campaigns, newsletters, and automated flows
• Segment audiences and improve engagement across the customer lifecycle

Social Media & Content

• Oversee content strategy across LinkedIn, Instagram, and TikTok (if relevant)
• Collaborate with content creators to produce high-performing short-form and educational content

SEO & Analytics

• Own SEO roadmap including keyword research, on-page optimisation, and content planning
• Track and report on traffic, leads, conversions, and ROI
• Continuously optimise campaigns and funnels based on performance data

Requirements

• 5+ years of experience in end-to-end digital marketing
• Proven track record in building funnels, running paid ads, and scaling campaigns
• Strong understanding of customer journeys, CRO, and performance marketing
• Hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads
• Experience with email platforms (Klaviyo, Mailchimp, HubSpot, etc.)
• Familiarity with CRM/automation tools (GoHighLevel preferred)
• Experience with SEO tools (Ahrefs, SEMrush, etc.)

What We're Looking For

• A builder mindset — able to create systems from scratch
• Strategic thinker with strong execution skills
• Ability to work independently and take full ownership
• Focus on outcomes, performance, and growth

Bonus Skills

• Experience in education, certification, or not-for-profit sectors
• Exposure to AI or emerging tech industries
• Strong copywriting skills (direct response and brand)
• Experience managing remote teams or freelancers

What Success Looks Like

• A fully built and optimised marketing engine
• Consistent lead generation and conversion growth
• Clear reporting dashboards and actionable insights
• Scalable systems across all digital channels
• Why Join Us?
• Full ownership of marketing strategy and execution
• Opportunity to build systems from the ground up
• Work with an innovative AI-driven organisation
• Supported by OutsourcedIn's infrastructure and team

How to Apply

Send your application to [email hidden — sign in] with

• Portfolio or case studies (required)
• Examples of funnels, campaigns, or results delivered
• A short explanation of how you would build a marketing system from scratch

Final Note

If you need step-by-step instructions for everything, this role isn't for you.

We're looking for someone who understands

Strategy

Systems

Execution

Growth