About The Role

At Sfakianakis Group , a leader in the automotive industry, we are looking for a highly skilled and creative Performance & Growth Lead Expert to strengthen our market presence and contribute to our continued growth.

The ideal candidate will have a proven track record in designing and executing successful digital marketing strategies that deliver measurable business results.

Key Responsibilities

Designs the overall performance strategy (paid media, lead generation, SEO)
Monitors and evaluates key performance indicators (KPIs), analyzes data and delivers actionable insights to support decision-making
Manages budget allocation across channels and business units
Leads and evaluates external partners (performance agencies, SEO, web development)
Analyzes performance data and identifies optimization opportunities for continuous improvement
Develops reports and presents results to key stakeholders
Collaborates with business unit marketing teams to ensure alignment with commercial objectives
Contributes to improving lead quality and lead management processes
Participates in the design and optimization of websites and digital channels, with a focus on conversion
Defines UX, funnels and lead generation requirements for new and existing digital assets
Monitors website performance and recommends data-driven improvements

Requirements

BSc in Marketing, Business Administration, or a related field (MSc degree preferred)
5+ years of experience in performance or digital marketing, preferably within a multi-brand or complex organizational environment
Strong understanding of paid media channels (e.g., Google, Meta) and lead generation strategies
Proven experience managing and guiding external partners and agencies
Hands-on experience in KPI tracking and reporting tools
Familiarity with AI tools and applications in marketing, with a keen interest in leveraging them to improve performance

Core Strengths

Outstanding interpersonal skills with the ability to collaborate across teams and influence at all levels of the organization
Strong analytical skills with experience using data-driven insights to guide strategy
Creativity and the ability to develop innovative marketing initiatives