Digital Communication Officer (Contractual)

Content Development & Digital Publishing

• Create clear, engaging, and well-structured content for websites, blogs, and digital platforms.
• Develop user-friendly content by simplifying technical or complex information for diverse audiences.
• Ensure all content aligns with brand tone, messaging guidelines, and communication objectives.
• Proofread and review content to maintain high standards of quality, clarity, and accuracy.

Social Media Management & Community Engagement

• Develop platform-appropriate content for social media channels including posts, captions, short scripts, reels, stories, and campaign creatives.
• Manage day-to-day content publishing across social platforms in line with planned calendars.

Website Coordination & Development

• Support the planning and execution of social media campaigns, awareness drives, and promotional initiatives.
• Actively engage with audiences through comments, messages, and interactive content, maintaining a professional and approachable tone.
• Monitor community feedback and escalate relevant queries or concerns to the appropriate internal stakeholders.
• Coordinate with web developers and designers to ensure timely updates and maintenance of the organization’s website.
• Oversee the publishing process for web content, ensuring accuracy, functionality, and a seamless user experience.
• Collaborate with technical teams to suggest improvements for site structure, navigation, and performance.
• Ensure the website reflects current organizational priorities, campaigns, and informational needs.

Newsletters & Email Communications

• Conceptualize, write, and design engaging email newsletters for internal and external audiences.
• Manage subscriber lists and ensure timely distribution of newsletter content.
• Track and analyze open rates, click-through rates, and engagement to optimize future email campaigns.

Campaigns & Collaboration

• Contribute to digital campaign ideation by suggesting themes, content formats, and messaging ideas.
• Work closely with graphic designers to ensure visual and written content are aligned and optimized for digital performance.
• Coordinate with internal stakeholders to gather input and ensure content accuracy prior to publication.

Analytics & Continuous Improvement

• Monitor basic digital performance metrics such as engagement, reach, impressions, clicks, and website traffic.
• Use insights and trends to improve future content and campaign effectiveness.
• Stay updated on digital media trends, platform changes, and evolving audience behaviors.

• A Bachelor’s degree in IT, Communications, Media Studies, Journalism, Marketing, or a related field from an HEC-recognized university or an international university.
• Master’s degree in a relevant field will be considered an added advantage.
• Minimum 3–6 years of relevant experience in digital content development, social media management, communications, public relations, marketing, or a related field.
• Demonstrated experience in writing for websites, social media platforms, articles, blogs, digital campaigns, and institutional communication materials.
• Proven experience in managing or supporting social media campaigns, content calendars, and audience engagement initiatives.
• Proven experience in website coordination and content management systems
• Experience in managing professional newsletters and email marketing platforms is required.
• Experience in regulatory communication, public sector communication, development sector communication, or trade/policy-related content will be considered an advantage.
• Strong command of English is required; proficiency in Urdu will be an added advantage.