Influencer Strategy Director - AntiSocial

What You’ll Be Doing

• Lead influencer and creator strategy across client accounts, ensuring programs align with broader brand, social, and business objectives
• Develop strategic influencer frameworks, campaign approaches, and creator recommendations that drive cultural relevance and audience engagement
• Identify, evaluate, and build relationships with creators across platforms including TikTok, Instagram, YouTube, and emerging channels
• Provide strategic guidance on creator selection, partnerships, content direction, and campaign execution
• Partner with Creative teams to develop influencer concepts, briefs, and creator-facing strategies
• Oversee influencer campaign planning from strategy through execution, optimization, and post-campaign analysis
• Manage and guide influencer budgets, timelines, contracts, approvals, and deliverables
• Analyze campaign performance and translate data into actionable insights, recommendations, and future strategy
• Stay ahead of creator trends, platform developments, and cultural conversations to inform client strategies
• Act as a strategic partner to clients, presenting influencer recommendations, campaign approaches, and performance insights
• Support new business efforts through influencer strategy, creator recommendations, and thought leadership
• Mentor and support junior team members on influencer strategy best practices and campaign execution

What You’ll Bring

• 8+ years of experience in influencer marketing, creator strategy, social strategy, or a related role within an agency, brand, or creative environment
• Proven experience developing and leading influencer campaigns from strategy through execution and reporting
• Deep understanding of creator ecosystems, social platforms, online communities, and evolving digital culture
• Strong strategic mindset with the ability to translate brand objectives into impactful influencer programs
• Experience managing influencer partnerships, negotiations, contracts, budgets, and campaign deliverables
• Confident communicator with experience presenting strategic recommendations to clients and internal stakeholders
• Strong leadership skills with the ability to mentor teams and collaborate across disciplines
• Data-driven approach with the ability to interpret performance metrics and turn insights into strategy
• Passion for emerging creators, internet culture, and the future of social influence
• Experience managing multi-market, global, or integrated campaigns
• Familiarity with influencer marketing platforms, analytics tools, and industry best practices
• Experience contributing to new business pitches and developing strategic points of view

Additional Info

• Monday - Thursday in office (Fridays are remote optional)
• Flexible time off, including paid vacation and sick days
• Consistent culture and team-building events
• Employee recognition and incentive programs
• Seasonal celebrations and gatherings throughout the year
• Office lunches
• Branded company swag
• Access to industry events, learning opportunities, and non-profit outreaches
• Dog-friendly offices
• Unlimited coffee, drinks, and snacks
• Flex work and travel options
• Comprehensive extended health benefits