Platform Product Manager

• Adoption: Measurable, sustained growth in the number of teams, domains, and unique active users onboarded onto EDP products (primary success metric).
• Pipeline Velocity: Reduced time from first engagement to onboarded/active usage for new teams and domains.
• Awareness & Engagement: Increased reach and engagement across internal marketing channels (town halls, newsletters, demo attendance, community participation).
• Expansion: Growth in usage depth/breadth within already-onboarded teams (more use cases, more users per team).
• Feedback Loop Impact: Voice-of-customer insights measurably influencing the EDP roadmap and governance/metadata improvements.

Why Join Us

• Be the face and voice of one of Ford's most strategic technology platforms.
• Own the full journey from awareness to adoption for a suite of products used enterprise-wide.
• Blend the craft of marketing, the rigor of product management, and the persuasion of pre-sales in a highly visible, high-impact role.
• Join a collaborative team with executive visibility and the resources to scale platform adoption across a global enterprise.

Key Responsibilities

• Own the internal go-to-market strategy for the full EDP product suite, including positioning, messaging, and value narratives tailored to distinct personas (data engineers, analysts, plant/business teams, product managers, executives).
• Act as a pre-sales/solutions consultant for high-value teams and domains running discovery conversations, mapping EDP capabilities to business problems, and building tailored pitches, demos, and proposals that convert interest into onboarded users.
• Partner closely with EDP product managers and engineering leads to stay ahead of the roadmap, translating new features and capabilities into compelling, business-relevant stories and enablement content.
• Build and execute a multi-channel internal marketing plan (town halls, newsletters, Slack/Teams communities, demo days, office hours, internal case studies) to drive awareness and consideration across business units.
• Develop and maintain a library of sales enablement assets: one-pagers, decks, ROI/value calculators, demo scripts, FAQs, and reference/success stories from existing adopting teams.
• Define, track, and report adoption funnel metrics (awareness, trial, onboarding, active usage, expansion) and use insights to continuously refine messaging and outreach tactics.
• Identify and prioritize target domains/teams for onboarding using an impact-driven framework, balancing quick wins with strategic, high-value use cases.
• Gather and synthesize voice-of-customer feedback from prospective and existing users, feeding insights back into the product roadmap and governance/metadata quality priorities.
• Communicate adoption progress, pipeline, and impact metrics to senior leadership, building the case for continued investment and organizational alignment.
• Collaborate with governance, data quality, and platform teams to ensure marketing promises align with platform trust, security, and reliability standards.
• 8+ years of experience spanning product marketing, product management, and/or pre-sales/solutions consulting, ideally within data, analytics, cloud, or enterprise platform domains.
• Demonstrated success driving internal or external adoption of technical/data products through targeted marketing, enablement, and consultative selling.
• Strong product management fundamentals: ability to understand platform architecture and capabilities deeply enough to translate them into business value and prioritize outreach using impact frameworks.
• Experience running discovery/needs-assessment conversations with technical and business stakeholders and converting them into tailored pitches or proof-of-concepts.
• Excellent storytelling and content development skills—decks, demos, one-pagers, videos, case studies—for both executive and technical audiences.
• Strong stakeholder engagement and relationship-building skills across a large, matrixed enterprise.
• Experience defining and tracking adoption/usage funnels and KPIs, with a data-driven approach to iterating on messaging and channels.
• Excellent written and verbal communication skills, comfortable presenting to senior leadership and facilitating large internal events/webinars.

Preferred

• Master's degree in a relevant technical or business field (preferred, not required).
• Prior experience in a pre-sales, solutions engineering, or sales enablement role within a data/cloud/SaaS environment.
• Familiarity with Google Cloud Platform (GCP) services (e.g., Cloud Run, Pub/Sub, Cloud Storage, BigQuery) and modern data architectures.
• Understanding of data-centric architectures, including ingestion, transformation, storage, and consumption patterns, with an appreciation for data quality and governance.
• Experience building internal communities of practice or champion/ambassador programs to drive grassroots product adoption.
• Familiarity with marketing/adoption analytics tools (e.g., product analytics platforms, CRM, campaign tracking) to measure funnel performance.

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