Director of Marketing

Exceptional Hospitality Starts with You

Picture yourself shaping how one of Dubai’s most iconic luxury resorts is experienced, perceived, and remembered around the world. As the Director of Marketing , you’ll lead the hotel’s marketing and communications strategy, strengthen its luxury positioning, and drive awareness, engagement, and commercial performance through innovative and impactful campaigns.

Here’s what you’ll do during a typical day

• Lead the marketing strategy: Develop and execute the hotel’s annual marketing and communications strategy, ensuring alignment with the Waldorf Astoria brand, business objectives, and overall commercial goals.
• Drive brand positioning: Build and strengthen the hotel’s luxury brand presence across key markets through compelling storytelling, creative campaigns, digital channels, PR, partnerships, and media engagement.
• Lead integrated campaigns: Oversee the planning and execution of marketing campaigns across digital, social media, content, advertising, CRM, e-commerce, and other relevant channels to maximize reach and engagement.
• Drive commercial performance: Partner closely with Sales, Revenue Management, and other commercial teams to develop initiatives that support revenue generation, direct bookings, market share, and overall hotel performance.
• Lead PR and communications: Develop strong relationships with local and international media, influencers, content creators, and strategic partners to maximize positive exposure and enhance the hotel’s reputation.
• Develop strategic partnerships: Identify and manage high-value partnerships, brand collaborations, sponsorships, and activations that elevate the Waldorf Astoria experience and reach new audiences.
• Lead and develop the team: Inspire, coach, and develop the Marketing and Communications team, fostering a high-performing, creative, and collaborative environment.
• Manage marketing budgets: Oversee the marketing budget, ensuring effective allocation of resources and measurable return on investment.
• Measure and optimize performance: Monitor campaign performance, market trends, digital analytics, and ROI, using insights to continuously improve marketing strategies and business results.
• Champion the guest experience: Ensure all marketing communications and brand touchpoints reflect the exceptional service, sophistication, and timeless luxury synonymous with Waldorf Astoria.

What are we looking for?

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Hospitality Management , or a related field.
• Minimum 5–7 years of progressive marketing, communications, or PR experience , preferably within the luxury hospitality industry .
• Proven experience in a senior marketing leadership role within a luxury hotel, resort, or premium hospitality environment.
• Strong track record of developing and executing integrated marketing and communications strategies across digital, social media, PR, content, advertising, partnerships, and promotional channels.
• Strong understanding of luxury brand positioning, storytelling, brand standards, and guest experience .
• Demonstrated experience in developing and managing annual marketing plans, budgets, campaigns, and commercial objectives .
• Strong commercial acumen , with the ability to translate marketing initiatives into measurable business results, including revenue generation, brand awareness, direct bookings, and market share.
• Proven experience in media relations, influencer engagement, strategic partnerships, sponsorships, and brand collaborations , with an established network of relevant contacts.
• Strong knowledge of digital marketing, social media, content strategy, CRM, e-commerce, SEO, and marketing analytics .
• Excellent understanding of the Dubai/UAE luxury hospitality market , key source markets, consumer trends, and competitive landscape.
• Strong analytical and strategic-thinking skills, with the ability to use market insights, campaign performance, and ROI data to drive decision-making.
• Proven ability to lead, motivate, coach, and develop high-performing teams .
• Excellent communication, presentation, negotiation, influencing, and stakeholder management skills .
• Highly creative, commercially focused, and detail-oriented, with a strong understanding of luxury aesthetics and brand consistency .
• Ability to manage multiple priorities and deliver results in a fast-paced, high-profile luxury resort environment .
• Fluency in English is required; Arabic or additional languages would be an advantage.
• Previous experience with a globally recognized luxury hospitality brand and/or within the Dubai/GCC luxury market will be highly advantageous.

What It Takes to Make the Stay

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality . Acting with Integrity and always doing the right thing. Inspiring others through Leadership . A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now , bringing urgency and discipline to every moment, knowing it can make a lasting impact.