About The Role

Company: MoMo Payment Service Bank

Job Summary

The Regional Sales Specialist is responsible for development and implementation of innovative marketing and trade initiatives. The role co-ordinates execution of regional marketing strategies to drive OpCo’s value and growth aspirations. Supports in proposing effective route-to-market options in implementation of defined strategies for Customer, Agent & Merchants; assists in the distribution of financial services and products through various channels and co-ordinates execution of regional trade marketing strategies to drive growth aspirations in the financial services space.

Drive wallet acquisition and activation by identifying, recruiting, and onboarding new customers, agents, and merchants within the assigned region, while ensuring sustained wallet funding, activation, and usage to achieve acquisition targets.
Deliver regional revenue growth through the execution of sales initiatives, customer acquisition campaigns, and portfolio expansion strategies that increase transaction volumes, wallet balances, and overall commercial performance across all sales channels.
Expand market penetration and sales productivity by managing channel partners, agents, and field sales activities, identifying new business opportunities, strengthening customer relationships, and driving consistent achievement of regional sales and revenue targets
Support execution of the business strategy in the territory to achieve business objectives, mind share and loyalty in the region
Assist in conducting demand planning and forecast product performance for the upcoming year and implement plans to achieve the desired targets
Execute territory specific initiatives and assist in managing profitable and sustainable partnerships to ensure achievement of the Fintech objectives in the region
Execute business-specific trade promotional activities to achieve push and pull effects for financial services products and services and implement customer & channel reward and recognition initiatives
Achieve BTL visibility objectives across all outlet types and category in the region through the effective execution of merchandising
Undertake collection and analysis of regional marketing surveys on current and new product concepts and assist in developing recommendation for future product development within the region
Execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region
Execute specific activities for integration of Fintech strategy within all relevant channels in the region
Prepare periodic report on sales performance, profitability, operator performance trend and generate periodic channel assessment reports for channel performance review
Ensure standard look and feel across all Fintech retail outlet types in the territory
Ensure effective communication of the Fintech proposition at the customer & retail layer of the distribution channel
Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of Fintech products and services in the region.
Ensure effective communication of the Fintech services to customers, agents & merchants within the region.

Education

Bachelor's Degree in Business Administration, Marketing, Economics, Finance, or any related discipline.
A postgraduate qualification and/or professional certification in Sales, Marketing, Business Management, or a related field will be an added advantage.

Experience

Minimum of 4 - 7 years' experience in sales, business development, customer acquisition, or channel management, preferably within the financial services, fintech, telecommunications, or FMCG sectors.
Sound knowledge of mobile money, wallet acquisition, merchant ecosystems, and digital payment solutions.
Strong analytical, stakeholder management, negotiation, and relationship-building skills.