About The Role

At TI, System Engineers serve as the technical bridge between TI’s global customers, field teams and internal product development teams. This role combines customer engagement, system-level technical expertise and cross-functional leadership to identify market opportunities, shape competitive roadmaps, define differentiated products and lead product execution from concept through release.

What makes this role unique

The opportunity to influence product strategy and roadmap by turning real customer challenges into differentiated semiconductor products.
Direct engagement with global customers and TI field teams across personal electronics, industrial, data center, automotive and communications equipment markets.
End-to-end exposure to the semiconductor product lifecycle, from market research and customer insight through product definition, development, qualification and release.
Cross-functional leadership and decision-making by working closely with design, applications, marketing, test, validation, packaging teams.

RGB LED Driver System Engineer’s responsibilities may include

Customer Engagement: Proactively initiate and maintain technical engagements with global customers and TI field teams. Build trusted relationships, stay close to evolving customer needs and pain points, and gather first-hand market and system insights through direct customer interaction.
Roadmap Influence: Shape competitive product roadmaps and partner with marketing and applications teams to prioritize opportunities that strengthen TI’s market leadership.
Product Definition: Translate customer and market insights into differentiated product concepts and IC definitions, while balancing customer value, technical feasibility, manufacturability, cost and schedule.
Cross-Functional Leadership: Lead technical alignment throughout product development when working with design and backend teams. Constructively challenge assumptions, identify technical gaps and drive cross-functional teams toward timely decisions and issue closure.
Portfolio Promotion: Promote existing product portfolio by clearly presenting product differentiation, enabling sales and field applications teams, and supporting strategic customer opportunities to accelerate design-ins and design wins.
Technical Documentation: Create and maintain technical literature, including product specifications, datasheets etc.

Minimum requirements

Bachelor’s degree in electrical engineering.
3-5 years of experience in the development or application of analog and mixed-signal ICs.
Demonstrated ability to proactively engage with customers, uncover their needs and pain points, and drive the resolution of customer technical problems
Experience promoting/marketing ICs and driving design wins by providing system solutions
Fundamental understanding of analog and mixed-signal technologies, digital control, communication interfaces and power design.
Working knowledge of the semiconductor product development lifecycle, including product definition, IC design, test, validation, qualification, production ramp and release.
Strong verbal and written communication skills in both Mandarin and English.

Preferred qualifications

Ability to take the initiative and drive for results
Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
Ability to quickly ramp on new market, end equipment and technical niche.
Demonstrated strong interpersonal, analytical and problem-solving skills
Ability to work in teams and collaborate effectively with people in different functions
Strong time management skills that enable on-time project delivery
Hands-on with system evaluation, board-level debugging and common laboratory equipment