Assistant Manager - E-Commerce, Loyalty & Digital Marketing

ROLE SUMMARY

Lead the growth of the supermarket's e-commerce, loyalty and digital marketing channels by delivering customer-centric strategies that drive acquisition, engagement, retention and revenue.

KEY RESPONSIBILITIES

• Develop and execute the e-commerce, loyalty and digital marketing strategy to drive customer acquisition, engagement, retention and online sales.
• Manage the loyalty programme, including member acquisition, CRM campaigns, promotions and customer engagement initiatives.
• Oversee digital marketing campaigns across paid, owned and earned channels, working closely with agencies and internal stakeholders to optimise performance.
• Manage the supermarket's e-commerce platforms, ensuring a seamless customer experience while identifying opportunities to improve sales and conversion.
• Analyse customer, campaign and digital performance data to generate insights and recommend initiatives that drive business growth.
• Build and manage relationships with digital, media, CRM and technology partners to ensure effective campaign delivery and platform performance.
• Stay abreast of emerging digital, e-commerce and loyalty trends, identifying opportunities to enhance the customer experience and strengthen the brand's digital presence.

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, Digital Marketing or a related field; a professional qualification (CIM / SLIM) or postgraduate qualification is an advantage.
• 5–7 years of experience in digital marketing, e-commerce or loyalty/CRM, including at least 2–3 years in a supervisory or managerial capacity.
• Proven track record of planning and delivering digital and performance marketing campaigns with measurable results.
• Hands-on experience managing e-commerce platforms, loyalty/CRM programmes and paid media (Meta, Google and similar).
• Strong analytical ability, with the confidence to turn data into insight and action.
• Retail, FMCG or supermarket experience will be a strong advantage.

KEY COMPETENCIES

• Strategic and commercial thinking with a customer-first mindset.
• Strong leadership and stakeholder management skills.
• Excellent communication skills across English, Sinhala and Tamil contexts.
• Ability to manage multiple priorities and deliver under deadlines.
• Collaborative, hands-on and results-driven.