About The Role

Corteva Agrisicence ™ has an exciting opportunity for a Category Marketing Manager in Sofia, Bulgaria.

The position is primarily responsible for d evelop ing and implement ing product / portfolio strategies, lifecycle management among crops, based on customer needs and regional asset strategies to maximize sales, market share, and profit margins for the given products ; c reat ing tactical implementations of marketing plan, positioning and demand planning for new product launches and for existing products .

The successful candidate must follow Corteva internal procedures, especially those related to the company's core values: high ethical standards, respectful people treatment, safety and environmental protection.

Key responsibilities

Analyze various market segments, grower insights, product feedbacks and competitive dynamics to identify market trends, threats or new business opportunities and reflecting customer needs.
Develop and implement product strategies, launch plans, product positioning, scheduling projects, price developments, label extensions and licensing-in opportunities over the lifecycle of the assigned portfolio in close relationship with Local Corteva Team and European Product Managers and in accordance with regional business strategies
Be accountable for the Product Stewardship action plan and execution i n line with Corteva guidance
Lead cross functional Local Product Concept Team to define new project requirements, to build business case , to describe strategic priorities, define product attributes, to design value proposition and create sales argumentation.
Define product prices based on regional guidance, market research and anticipated demand
Provide annual marketing plans for the given products and monitors them, participates in the business planning process , track performance of products versus plan , investigate significant deviations, and recommend corrective action as necessary
Devise and implement targeted multi-channel marketing campaigns for all portfolio across relevant customer segments and channels to support product objectives, drive demand generation and brand awareness; monitor campaign performance using defined KPIs, evaluate results, implement corrective actions, and continuously adapt strategies and tactics in response to market developments, customer insights, and emerging industry trends.

Requirements

Bachelor’s degree in Agriculture Engineering (preferably with additional master’s degree in marketing )
At least 5 years of experience in the Agribusiness industry. Experience i n crop protection business , marketing, product management, development or commercial function, would be a plus.
Strong knowledge of the plant protection market, especially in in terms of the assigned product portfolio.
Good understanding of operational planning as well as product development processes.
Ability to successfully create, launch and manage brands.
Strong analytical skills in market research, including economic analysis.
Customer-oriented attitude
Team player who can influence others
Problem solver with proactive approach
Outstanding communication, presentation skills / Excellent written and verbal communication skills
Superb time management skills and attention to deadlines
Strong knowledge of Microsoft Office tools
Fluent in English
Valid driving license

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Corteva Agriscience is an equal opportunity employer. We are committed to embracing our differences to enrich lives, advance innovation, and boost company performance. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, military or veteran status, pregnancy related conditions (including pregnancy, childbirth, or related medical conditions), disability or any other protected status in accordance with federal, state, or local laws.