Content & Social Commerce Executive

We're looking for a creative, commercially-minded Content & Social Commerce Executive to help grow our social communities and turn engaging content into meaningful business results.

Content Creation

• Conceptualise, create, and publish engaging short-form content across TikTok, Instagram, Facebook, and other relevant platforms to drive brand awareness, increase footfall to our physical stores, and grow traffic to our online store
• Capture photos and videos during store visits, campaigns, launches, and events
• Stay on top of social media trends and adapt them into content that fits the REFASH brand
• Identify opportunities to encourage user-generated content and community participation
• ⁠Work closely with the Marketing team to develop creative briefs, copywriting and the monthly content calendar
• Monitor and report on social media content performance, providing insights and recommendations to improve engagement, audience growth, and content effectiveness.

 

Social Commerce

• Plan and execute content strategies that drive engagement and sales across our social commerce channels (Telegram, Carousell etc.)
• Plan and execute customer touchpoints on Carousell, including push notifications, in-app banners, direct messages, and promotional campaigns, to drive traffic to our Carousell store and improve listing conversions
• Plan and execute livestream sessions to drive conversion and engagement
• Explore and launch new social commerce opportunities across emerging platforms
• Support the execution of integrated marketing campaigns, ensuring timely delivery of social media content, campaign assets, and promotional messaging across channels
• Diploma or Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 1–3 years of experience in social media marketing, content creation, digital marketing, or a similar role
• Strong understanding of TikTok, Instagram, Facebook, Telegram, Carousell, and emerging social media platforms
• Proven ability to conceptualise and create engaging short-form video content that drives engagement and business results
• Excellent copywriting and storytelling skills, with an eye for creating content that resonates with different audiences
• Comfortable capturing photos and videos, with basic knowledge of video editing tools such as CapCut, Canva, or similar software
• Strong organisational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Analytical mindset with the ability to interpret content performance metrics and optimise campaigns based on insights
• A proactive, creative, and hands-on attitude with a willingness to experiment with new ideas and social commerce initiatives
• Excellent communication and collaboration skills, with the ability to work effectively across marketing, retail, and operations teams

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• Nice to have

• Experience planning or hosting livestream shopping sessions or live commerce events
• Experience managing Telegram communities or other community platforms
• Experience working with influencers, content creators, or user-generated content campaigns
• Passion for fashion, sustainability, resale, or e-commerce

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