About The Role

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Position Overview

We are looking for an experienced social media expert to build and manage best-in-class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta, Pinterest, Reddit, and TikTok. This role will help in preparing media recommendations, executing campaigns, and providing key insights and findings within The Home Depot Canada’s social media initiatives. The ideal candidate will participate in the development and implementation of all social media programs and will ensure that plans are in line with strategy, as developed by the Marketing and Planning teams.

Key Responsibilities

Campaign Execution + Management

Execute paid social media campaigns across various lines of business
Monitor campaign pacing, delivery and performance making real-time optimizations to deliver on business goals
Independently troubleshoot set up and delivery errors in ads manager

Data Analysis and Insights

Analyze data and communicate proposed media recommendations to Marketing team
Provide and present weekly, monthly and ad hoc campaign reporting to multiple stakeholders

Strategic Planning

Work with vendor partners, creative agency, and integrated advertising teams on all facets of social media planning, buying and reporting
Assist in the development of tactical plans for all paid social campaigns targeting multiple sections of the conversion funnel
Develop the audience targeting strategy for campaigns using first party and third party signals
Ensure the creative, audience and media strategy are aligned with the campaign objective
Stay abreast of the latest offerings from all social media platforms (Meta, Pinterest, Reddit, etc), with a strong focus on innovation and testing

Competencies

Detail-oriented resulting in flawless execution
Strong time management and organizational skills with the ability to multi-task and manage deadlines
Excellent written and verbal communication skills
In-depth knowledge of social platforms and best practices with a strong passion for staying up on current events, social and content marketing trends
Team player, able to work collaboratively cross-department and communicate with management
Naturally curious and action-oriented with an inclination to problem solve and uncover meaning

Skills

Seen as a subject matter expert by their peers
Exceptional knowledge of native Meta and Pinterest advertising platforms
Strong knowledge of audience targeting capabilities across Meta, Pinterest, Reddit and TikTok
Experience with product feed implementation, maintenance, and management
Able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization