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Ad Operations Specialist
Editorialist · Remote
About The Role
RESPONSIBILITIES
Campaign Trafficking & Execution
- ● Traffic direct-sold campaigns in Google Ad Manager (GAM) and social campaigns across Meta and Pinterest.
- ● Set up line items, ad units, and targeting parameters per campaign specs and insertion orders.
- ● Review media plans to ensure alignment with inventory requirements and client deliverables.
- ● Capture and document campaign launch screenshots in a timely manner.
- ● Support campaign launches across GAM, Facebook, Pinterest, Instagram, affiliate-based platforms, and other relevant ad operations systems.
Pacing & Reporting
- ● Monitor and update daily campaign pacing and performance across GAM, Meta, Pinterest, Klaviyo, Dashsocial, IAS and other dashboards.
- ● Pull weekly, monthly, and end-of-campaign reports across platforms and compile into structured summaries.
- ● Prepare kick-off call decks and wrap-up decks from performance data using Google Slides and Canva.
- ● Manage revenue reporting from internal dashboards with accuracy and consistency.
Campaign & Data Management
- ● Manage Asana tasks to ensure all campaign deliverables are tracked, executed, and up to date.
- ● Analyze Invalid Traffic (IVT) performance via IAS and flag anomalies as needed.
- ● Execute tasks with a focus on quality, accuracy, and attention to detail.
Collaboration & Communication
- ● Work closely with Campaign Managers and the Senior Ad Operations Specialist to align on priorities and deliverables.
- ● Communicate proactively on task status, blockers, and risks before they become issues.
- ● Provide backup support for ad-hoc requests and operational needs as directed by management.
- ● Collaborate across teams to align individual task execution with broader campaign objectives.
REQUIREMENTS
Must-Have
- ● 3–4 years of ad operations experience, ideally on the publisher side.
- ● Hands-on proficiency in Google Ad Manager including trafficking, reporting, and creative management.
- ● Experience trafficking social campaigns in Meta Ads Manager and Pinterest.
- ● Strong analytical skills in Google Sheets / Excel.
- ● Solid storytelling ability, comfortable preparing polished campaign decks in Google Slides & Canva for client-facing and internal use.
- ● Ability to integrate AI tools into daily workflow to improve efficiency across repetitive tasks.
- ● Strong time management, able to prioritize across multiple concurrent campaigns without constant oversight.
- ● Clear, professional communication with both internal teams and external stakeholders.
- ● Proactive problem-solving mindset, flags issues early and proposes solutions.
Nice-to-Have
- ● Experience building dashboards in Looker Studio.
- ● Familiarity with affiliate platforms such as Rakuten, CJ, or similar.
- ● Hands-on experience using AI tools such as Claude, ChatGPT, or Manus AI to automate repetitive tasks, streamline reporting workflows, and improve daily operational efficiency.
- ● Experience pulling data insights and presenting them in a structured, client-ready format.
WHAT TO EXPECT
- ● Full-time or part-time (approximately 3–5 hours per day) contract engagement.
- ● Fast-paced, deadline-driven environment with multiple concurrent campaigns across platforms.
- ● Clear direction and fast feedback loops from the Ad Ops and Campaign Management team.
- ● Exposure to luxury brand clients and premium editorial advertising standards.
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