Sales Director, APAC (Sales & Marketing)

About the Role

We are at the early stage of building our B2B business across Asia, and we are looking for a senior leader to own and grow the region. This is an active leadership role: you will build the regional growth plan and personally drive it across Japan, China, and Korea. This is a rare opportunity to shape a high-potential market from the ground up — defining the strategy, opening new markets, and bringing an established network of buyer relationships that will accelerate our growth from day one.

What You'll Do

• Own the growth strategy and revenue plan for the APAC region (Japan, China, and Korea).
• Lead and develop both sales and marketing efforts across the region — not maintaining, but actively growing.
• Sell directly: this is a hands-on role where you are expected to prospect, build relationships, and close at a senior level using your own network and attending industry events and conferences with your team.
• Launch and develop new markets across APAC
• Build and manage the regional team including account executives, account managers and B2B Marketing specialists as the business scales.

What We're Looking For

• 15+ years in the training / EdTech industry.
• Experience selling to the Learning & Development department as the primary buyer persona.
• 10+ years managing both sales and B2B marketing teams.
• A proven, active network of business and personal connections with buyers in the region.
• Track record of launching new markets and building regional growth from an early stage.
• Deep understanding of the EdTech landscape across Asia.
• Full-cycle commercial credibility — able to prospect, close, and lead by example.
• Bilingual: Japanese or Chinese fluency. English proficiency is a must.