E-Commerce Manager

Key Responsibilities

Develop and execute a comprehensive e-commerce marketing strategy to drive rapid, profitable growth within the context of the brand, achieving sales and margin objectives

Monitor e-commerce marketing and editorial calendar aligned with the brand’s business and merchandise strategy for paid search, display, email, social, affiliate and all other online channels to profitably acquire new customers

Responsible on monitoring daily operations or executions including stock management, merchandising, web content, price and fulfilment

Identify ways to continuously optimize customers’ digital experience: determine the ideal format and features of the website using a data driven approach combined with customer insights, recommending and overseeing execution of all appropriate and necessary site enhancements

Create and lead web developer on website roadmaps and customer journey profiles based on customer personas, developing a formal process for UX / usability testing

Develop wireframes and mock layouts for company websites; partnering with product management and marketing to maximize clarity of content and ease of navigation for customers

Analyze and assess the effectiveness of the website and all e-commerce marketing efforts. Define metrics and KPIs and provide regular analysis & performance reports of online performance to Management

Supervise all e-commerce and web related projects and initiatives

Collaborate with other brand & marketing teams to develop integrated campaigns through all digital channels and deliver comprehensive suite of digital customer engagement solutions beginning from marketing and moving into sales and e-commerce

Network with our external technology and business partners to research new technology products for e-commerce and website builds; provide recommendations to management

Work closely with e-commerce service providers and partners for driving company products on third party marketplaces

Prepare annual budgets, provide ongoing results analysis and forecasting, and drive prioritization of investments through quantitative business justification.

Performs other related duties and assignments as required

Requirements

• Candidate must possess at least a Diploma in Marketing or equivalent
• At least 3 years working experience in related field
• Strong written and spoken English and Bahasa Malaysia
• Visit the company's website for more information
• Visit website