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Social Media Specialist

SSC HR Solutions · Cairo, Cairo Governorate, Egypt

Digital MarketingQuick applyfull-time8 days ago

About The Role

Job Summary

Sparkd-EV is seeking a creative and data-driven Social Media Specialist to manage and grow our presence across digital platforms. This role involves content planning, audience engagement, performance analysis, and helping establish Sparkd-EV as a thought leader in the electric vehicle (EV) space in Egypt.

Key Responsibilities

  • Manage day-to-day posting across platforms: Instagram, TikTok, Facebook, LinkedIn, and YouTube
  • Develop and implement content calendars in coordination with the marketing team
  • Create, edit, and publish engaging content (text, image, video, stories, reels)
  • Monitor social media trends, hashtags, and competitor activity
  • Interact with followers by responding to comments, messages, and mentions
  • Track performance analytics: reach, engagement, CTR, conversions
  • Collaborate with influencers, content creators, and agency partners
  • Coordinate with the showroom and sales team to highlight promotions, new arrivals, and events
  • Support ad campaigns by providing creative assets and monitoring performance
  • Stay up to date with the latest algorithms, formats, and platform tools

Requirements

Requirements

  • Bachelor’s degree in Marketing, Media, Communication, or related field
  • 2–3 years of experience in social media management (preferably in automotive or tech industry)
  • Proficient in Meta Business Suite, TikTok Business, Canva, and scheduling tools (e.g., Buffer, Later)
  • Strong writing and visual storytelling skills (Arabic + English)
  • Experience with video editing tools (CapCut, VN, Adobe Premiere is a plus)
  • Familiarity with basic performance metrics (reach, engagement, growth, etc.)
  • Creative, fast learner, and trend-sensitive
  • :Qualifications & Competencies
  • Deep understanding of digital culture, memes, and viral trends
  • Ability to multitask and meet deadlines in a fast-paced environment
  • Strong communication and collaboration skills
  • Creative eye for design, layout, and brand identity
  • Comfortable being on-camera or directing creators, if needed
  • Follower growth and engagement rate per platform
  • Post reach and video views
  • Conversion from social leads to test drives/sales
  • Consistency in publishing calendar
  • Campaign performance support (paid & organic)
  • Customer feedback and sentiment analysis
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