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Social Media Specialist
SSC HR Solutions · Cairo, Cairo Governorate, Egypt
About The Role
Job Summary
Sparkd-EV is seeking a creative and data-driven Social Media Specialist to manage and grow our presence across digital platforms. This role involves content planning, audience engagement, performance analysis, and helping establish Sparkd-EV as a thought leader in the electric vehicle (EV) space in Egypt.
Key Responsibilities
- Manage day-to-day posting across platforms: Instagram, TikTok, Facebook, LinkedIn, and YouTube
- Develop and implement content calendars in coordination with the marketing team
- Create, edit, and publish engaging content (text, image, video, stories, reels)
- Monitor social media trends, hashtags, and competitor activity
- Interact with followers by responding to comments, messages, and mentions
- Track performance analytics: reach, engagement, CTR, conversions
- Collaborate with influencers, content creators, and agency partners
- Coordinate with the showroom and sales team to highlight promotions, new arrivals, and events
- Support ad campaigns by providing creative assets and monitoring performance
- Stay up to date with the latest algorithms, formats, and platform tools
Requirements
Requirements
- Bachelor’s degree in Marketing, Media, Communication, or related field
- 2–3 years of experience in social media management (preferably in automotive or tech industry)
- Proficient in Meta Business Suite, TikTok Business, Canva, and scheduling tools (e.g., Buffer, Later)
- Strong writing and visual storytelling skills (Arabic + English)
- Experience with video editing tools (CapCut, VN, Adobe Premiere is a plus)
- Familiarity with basic performance metrics (reach, engagement, growth, etc.)
- Creative, fast learner, and trend-sensitive
- :Qualifications & Competencies
- Deep understanding of digital culture, memes, and viral trends
- Ability to multitask and meet deadlines in a fast-paced environment
- Strong communication and collaboration skills
- Creative eye for design, layout, and brand identity
- Comfortable being on-camera or directing creators, if needed
- Follower growth and engagement rate per platform
- Post reach and video views
- Conversion from social leads to test drives/sales
- Consistency in publishing calendar
- Campaign performance support (paid & organic)
- Customer feedback and sentiment analysis
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