Sr. Software Engineer, MarTech

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL 3 days/week.

What you'll work on

Work on this team spans two broad areas, and you'll move between them as priorities shift

MarTech implementation - keeping our foundational MarTech stack on the clients healthy and well-maintained

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• Marketing and attribution event instrumentation in our iOS and Android apps
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• Privacy and consent handling
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• Event delivery that feeds our attribution partners, ad platforms, and data warehouse

Marketing operations tooling - building the platforms and services marketers and analysts run on

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• Programmatic ad-platform management
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• Marketing tooling such as creative management systems and Audience syncing
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• AI/agent-driven workflows and MCP’s

What we're looking for

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4+ years building and shipping production software, with hands-on experience on iOS (Swift) or Android (Kotlin) , including SDK integration and the App Store / Play Store release lifecycle

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Full-stack / backend experience: building APIs and server-side services in a modern language (e.g. Node, Python, Go, or Kotlin), or a strong foundation and the drive to grow into it

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Familiarity with cloud infrastructure and CI/CD

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Demonstrated ability to take ambiguous or unowned problems (several items in this scope have no current owner) and drive them to resolution

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Active, effective use of AI tooling (Claude Code, Copilot, etc.) to ramp on unfamiliar code and ship faster

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Comfort owning your work end to end and moving between the client and the backend

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Interest in building MCP servers/tools to expose our platforms to Claude and other agents

Nice to have

• Experience across both iOS (Swift) and Android (Kotlin)

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• Experience with marketing / attribution SDKs (AppsFlyer, Firebase, Adjust, Branch), SKAdNetwork, and the Google Play Install Referrer API
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• Ad-platform APIs (Meta, Google Ads, TikTok) and server-side tracking (Meta CAPI, server-side GTM)
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• Experience building LLM-powered or agentic tooling, including MCP
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• MarTech / AdTech domain background