Growth & Lifecycle Marketer

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About us

• We are a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives across DTC and retail.
• Our mentors have built some of the fastest-growing brands in the industry, and our mentees are building the next wave.
• We’ve grown to millions in revenue over five years through organic word of mouth and community alone — no paid marketing, no growth team.

This is our first marketing hire, which means two things

• There’s a ton of low-hanging fruit
• You’ll have real ownership from day one

Scope of the role

• You’ll own the full customer lifecycle — from the moment someone signs up to the moment they become a repeat buyer and advocate.
• You’ll also act as the connective tissue of our community, helping mentors and mentees tell their stories and stay engaged.
• This is a hands-on, execution-heavy role. You’re not managing a team or writing briefs — you’re in the tools, building sequences, running experiments, and shipping weekly.

Key Responsibilities

1. Lifecycle & Activation (Primary Focus)

• Own the signup → first session → repeat customer journey
• Build, test, and optimize every email sequence across the funnel
• Run A/B tests weekly
• Identify drop-off points and fix them
• Obsess over activation rates, time-to-value, retention curves, and LTV

1. Community & Content

• Engage with mentors and mentees to surface stories worth telling
• Curate and write the weekly newsletter
• Keep the community active and connected across channels
• You’re not just sending emails — you’re building relationships that make the marketplace stickier.

1. Analytics & Experimentation

• Build and maintain a growth dashboard
• Run weekly reporting to the CEO
• Surface insights that drive decisions
• Identify gaps in the funnel and design experiments to close them

Revenue Accountability

• Everything you do ladders up to revenue.
• We’ll set clear targets together — including activation rate, session volume, retention, and GMV growth — and you’ll have the autonomy to figure out how to hit them.
• Lifecycle is the first priority, but this role will have the opportunity to take on acquisition as well.

Who You Are

• 3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace
• Hands-on builder — you create and ship email sequences yourself, not spec them for someone else
• Technically competent and comfortable with analytics tools and building dashboards
• Experience in e-commerce, education/info products, or community business models is a plus
• Operator mentality — you move fast, operate well with ambiguity, and get things done

What Success Looks Like

• i. First 90 Days
• Audit every touchpoint
• Rebuild core email sequences
• Launch a live growth dashboard
• Activation rate is measurably improving
• ii. First 6 Months
• Own a repeatable experimentation cadence
• Retention is trending up
• Newsletter has a growing, engaged audience
• Identify and execute on the 2–3 highest-leverage growth levers
• Begin focusing more on top-of-funnel
• iii. First Year
• Revenue has doubled
• Clear roadmap for future investment (hiring, channels, product surface area)
• Visit the company's website for more information
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