Director, Product Marketing

What You Will Do

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• Own product positioning and messaging across the TrustArc platform, ensuring clarity, differentiation, and consistency.
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• Standardize and elevate competitive and market intelligence practices; be the internal authority on the privacy and data governance landscape.
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• Translate market insights into actionable go-to-market strategy and influence product roadmap decisions.
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• Develop a deep understanding of buyers, users, and customer segments.
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• Conduct customer interviews and engage directly with key accounts to refine value propositions.
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• Drive improvements to sales and marketing processes based on customer and market insights.
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• Lead cross-functional planning and execution of new product launches and major releases.
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• Build repeatable launch frameworks and ensure flawless execution across teams.
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• Align messaging and campaigns across digital, content, demand generation, sales enablement, and field marketing.
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• Equip Sales with compelling messaging, tools, and training that clearly articulate the problems we solve.
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• Develop high-impact collateral, competitive battlecards, pitch decks, and enablement programs.
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• Partner with Revenue leadership to continuously improve conversion, win rates, and deal velocity.
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• Serve as a thought leader and primary liaison to industry analysts (e.g., Gartner, Forrester).
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• Lead analyst engagement strategy, briefings, inquiries, and research participation.
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• Strengthen TrustArc’s category positioning and market influence.
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• Build, mentor, and scale a high-performing product marketing team.
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• Foster a culture of accountability, collaboration, and measurable impact.
• Prioritize effectively in a fast-moving, high-growth environment.

What You Will Bring

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• 8–10+ years of product marketing experience in B2B SaaS, with demonstrated ownership of platform or multi-product portfolios
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• Proven success leading and developing product marketing teams
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• Strong executive presence and the ability to influence cross-functional stakeholders
• Deep experience in positioning, messaging, and go-to-market strategy
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• Exceptional written and verbal communication skills
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• Strong analytical skills with the ability to translate data into strategic decisions Operational rigor and project management expertise
• Experience in privacy, GRC, compliance, LegalTech, eDiscovery, or adjacent markets is strongly preferred

What We Offer

• Competitive compensation
• 100% Work from Home

• Compensation : CA$120,000 to 160,000 per year (Canadian Dollars)
• Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.