O2O 2.0 Operation Specialist

[Job Description]

2.0 Platform operation

• Meet growth targets for sales metrics such as traffic leads, CR, tire volume etc.
• Communicate with platform & vendor on daily operation, sales plan and execution of activities and campaigns (both to B and to C)
• Formulate operational plan based on characteristics of each platform and assign the plan to corresponding vendor
• Monitor vendor's daily operation to ensure the brand equity and business target are well addressed.
• Responsible for keeping tracking and updating monthly campaign
• Track performance of 2.0 role model shops from both 2.0&retail excellence perspective
• Archive supportive documents related to 2.0 projects

Reporting

• Track and analyze competitions in 2.0 platforms, business analysis & reporting
• Ongoing analysis of key business metrics including but not limited to GMV, CR and ATV, etc.
• Deep understanding and research on 2.0 platforms' rules, business intelligence, commercial terms and regulations

Project Management

• Build high-effective relationship with responsible platform and be familiar with the platform operation mode and be sensitive to business intelligence of industry/platform/competitors.
• Project management and implementation

Others

• Other ad hoc tasks assigned by supervisor
• Other Project initiation and implementation
• College degree or equivalent preferably marketing or O2O or ecommerce platform background
• Good in English and communication
• Experience in managing O2O business
• 3 years working experience on channel & e-business with Multi-national company is a plus, within Auto industry is a plus
• Vendor management experience
• Process experience of ecommerce operation
• Advanced experience in cooperation with external customers and vendors
• Team working experience is a plus
• Multi-international company working or cooperation experience is a plus

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