Senior Specialist, Account Based Marketing

JLL empowers you to shape a brighter way .

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

As Senior Specialist, Account Based Marketing (ABM), you will play a key role in building, executing, and optimising marketing campaigns targeting priority commercial real estate accounts. Working within the Campaign teams, you will create and manage audience segments, analyze campaign data, develop custom web experiences, and ensure smooth integration across marketing technology platforms. Your hands-on technical and analytical skills will help drive high-impact marketing initiatives and measurable results.

Key Responsibilities

Campaign Execution & Platform Management

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• Build and manage audience segments, workflows, and campaigns in ABM platforms (e.g., 6sense, Demandbase, or similar)
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• Set up and run email campaigns, nurture sequences, and landing pages using marketing automation systems (e.g., Eloqua, Marketo, HubSpot, or Pardot)
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• Develop custom landing pages and web experiences using low-code/no-code content platforms (e.g., Folloze, Uberflip)
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• Partner with marketing operations, digital, and paid media teams to ensure seamless connections between ABM, automation, ad tech, and CRM platforms

Data Analysis & Optimization

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• Monitor and analyze account and campaign performance using marketing and advertising platform analytics
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• Use insights to improve campaign effectiveness and return on investment
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• Conduct quality control across data endpoints and reporting for account-level engagement

Troubleshooting & Continuous Improvement

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• Identify and resolve performance or integration issues to keep campaigns running smoothly
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• Recommend and implement process improvements to enhance team efficiency

Collaboration & Stakeholder Engagement

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• Work closely with global and local marketing teams, publishers, and digital specialists to deliver campaign objectives
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• Support development of personalized content experiences for priority accounts

Sounds like you? To apply, you need to be

Required Qualifications

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• 9-10 years of overall experience, including 4-5 years of hands-on, relevant experience with marketing technology platforms in a B2B environment
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• Experience with ABM platforms (6sense, Demandbase, or similar)
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• Experience with marketing automation systems (Eloqua, Marketo, HubSpot, or Pardot)
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• Familiarity with web experience tools (Folloze, Uberflip, or similar)
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• Skilled in building web pages and content using drag-and-drop, low-code/no-code tools
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• Comfortable using AI tools to enhance marketing campaigns and create content
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• Strong analytical and organizational skills with advanced proficiency in Excel
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• Detail orientated and able to manage multiple projects at scale

Preferred Qualifications

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• B2B marketing experience in professional services or real estate
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• Familiarity with social advertising platforms (e.g., LinkedIn)
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• Experience integrating/connecting multiple marketing technology platforms
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• Project management experience and ability to work collaboratively across teams

Success Metrics

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• Timely and error-free campaign launches
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• Efficient use and improvement of marketing platforms and processes
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• Rapid problem-solving and troubleshooting
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• Process enhancement driving faster team performance

Location

On-site –Gurugram, HR

Scheduled Weekly Hours

40

Job Tags

JBS

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.