About The Role

Contribute creative and stand-out marketing ideas tailored to each title and target audience.
Work with internal stakeholders to drive, manage, and monitor innovative marketing (social/digital, publicity, events activations) and key opinion leader/influencer initiatives that integrate traditional media outreach with digital media, influencer and content creator partnerships and active engagement with fan communities to maximize reach and impact
Keep track to monitor budget efficiency and resource allocation for the theatrical title, ensuring measurable ROI and disciplined financial management
Work across Integrated Marketing and cross-functional teams to maximize synergy and impact for the theatrical titles
Collaborate day-to-day with agencies, optimizing efficiency, creativity, and measurable impact for the theatrical marketing campaigns
Champion the Disney Difference and Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity

Review and provide feedback on TV, DOOH / OOH and Print media plans developed by the Media team / Media agency to ensure alignment with campaign objectives, title positioning and target audiences.
Coordinate with internal stakeholders and agencies to support the execution of TV, DOOH/ OOH and Print media campaigns.
Monitor campaign performance and collaborate with the Media team on optimization opportunities throughout the campaign lifecycle.
Collaborate with the Media team to discuss annual media buying opportunities and cost-efficient approaches across campaigns.
Work with events, PR and digital agencies to deliver strong marketing campaigns for Studios titles
Collaborate with exhibitors & partners to maximize the awareness and interest of Studios titles.

Manage launch timelines and execution of globally coordinated marketing asset debuts, including trailers, posters and other campaign materials.
Manage timelines and delivery schedules for Home Office creative assets, including Print and AV materials.
Prepare, localize and deliver advertising materials across Print and AV formats in partnership with creative agencies.
Gain Home Office approval for locally developed advertising materials and creative executions.
Communicate and coordinate Home Office feedback regarding locally developed advertising materials and creative executions.

Coordinate local research initiatives in partnership with the Home Office, including focus groups, tracking studies and exit polls.
Prepare and localize materials required for research projects.
Participate in research sessions and support the analysis of key findings and consumer insights.
Communicate research updates and tracking results to relevant local stakeholders.
Utilize research findings to support marketing recommendations and campaign decision-making.