VP, Corporate Banking Marketing Lead, Group Marketing & Communications

Key Responsibilities

1. Business & Marketing Strategy

• Develop and execute annual marketing plans aligned with IBG business priorities.
• Translate business objectives into integrated marketing initiatives across awareness, consideration, engagement, and conversion stages.
• Support customer acquisition, relationship deepening, and cross-sell objectives through targeted marketing programmes.
• Partner with business stakeholders to identify opportunities to strengthen market positioning and client engagement.

1. Campaign & Programme Management

• Lead end-to-end development and execution of integrated marketing campaigns.
• Manage sector-focused, product-led, and client engagement programmes across Large Corporates, Mid-Cap, SME, FIG, and priority industry segments.
• Drive execution excellence across content, digital, media, events, sponsorships, and owned channels.
• Ensure campaigns are aligned with brand standards, regulatory requirements, and business objectives.

1. Thought Leadership & Brand Positioning

• Strengthen DBS IBG's reputation as a trusted and strategic partner.
• Develop and amplify thought leadership content, executive communications, client stories, and industry insights.
• Increase visibility of DBS executives and subject matter experts through media, speaking opportunities, and strategic partnerships.
• Support initiatives that reinforce DBS' leadership across priority industries and solutions.

1. Client Engagement & Events

• Design and execute strategic client engagement programmes, forums, roundtables, and flagship events.
• Ensure events serve clear business objectives, including lead generation, relationship building, and executive engagement.
• Work closely with Relationship Managers to support post-event follow-up and opportunity development.
• Monitor event effectiveness and implement continuous improvements.

1. Digital & Performance Marketing

• Leverage digital channels and marketing technology platforms to improve reach, targeting, engagement, and lead generation.
• Drive optimisation of websites, SEO/GEO, content discoverability, marketing automation, and lead management processes.
• Collaborate with analytics teams to measure campaign effectiveness and marketing contribution to business outcomes.
• Champion data-driven decision making and continuous optimisation.

1. Stakeholder Management

• Serve as a trusted marketing advisor to IBG leadership and key business stakeholders.
• Collaborate across GM&C functions including Brand, External Communications, Digital Marketing, Internal Communications, and Creative Production.
• Work with regional teams to maximise alignment and leverage regional assets and best practices.
• Manage agencies, vendors, and external partners where required.

1. Governance & Budget Management

• Manage assigned marketing budgets effectively and ensure optimal return on marketing investment.
• Ensure adherence to DBS governance, compliance, procurement, and risk management standards.
• Monitor programme delivery, reporting, and performance tracking

Location

Jakarta Head Office

Job

Marketing and Communications

Schedule

Regular

Employee Status

Full time