About The Role

About Us

Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

About the team

Paytm is witnessing a broad growth across our platform as we continue to register increased adoption of our Recharges & Utility products. The business is driven by data science and analytics, providing data driven solutions. It's one of the core business category of Paytm.

About the Role

We’re looking for a high-agency, execution-focused Growth Manager to drive scalable and sustainable growth for Paytm Postpaid. This is a hands-on role centered on owning and running growth campaigns end-to-end, from increasing awareness and reach, to improving conversion, retention, and monetization.

You will own campaign execution end-to-end, while staying close to key business questions such as

 Where is the funnel leaking?

 Which cohorts are behaving differently?

 What are the biggest levers to grow loan disbursals?

 Which user journeys or product flows are broken or inefficient?

If you enjoy owning campaigns end-to-end, working at the intersection of marketing, product and user behavior, and care about solving real-world problems for India’s consumers, we’d love to hear from you.

Key Responsibilities

 Own end-to-end planning and execution of growth campaigns across channels (in- app, push, SMS, email) to drive Postpaid awareness, activation, and usage.

 Discover and define user cohorts that behave differently (e.g., by credit score

availability, session intensity, geography, product interaction)

 Identify opportunities to increase visibility (impressions), CTR, conversion, and engagement using experiments, segmentation, and campaign innovation.

 Run and evaluate growth experiments (A/B tests, control groups) to find what works,and scale it through campaigns.

 Partner with Product and Business teams to improve in-app journeys, address drop-offs, and reduce friction in loan application flow.

 Own and drive CLM / CRM campaigns end-to-end — from strategy and creative briefing to deployment, monitoring, and course-correction — for retargeting, education, and engagement, always with a lens of outcome-based impact.

 Use tools like SQL and Looker to build dashboards and track campaign and funnel performance at a high level.

 Continuously track funnel health, campaign effectiveness, and market trends to propose new strategic bets.

 Use AI to FastTrack ops, improve efficiency and unlock growth.

Requirements

 4 to 6 years of experience in a growth, campaign management, or product marketing role, preferably in fintech, e-commerce, or consumer tech.
 Working understanding of user funnels, segmentation, and basic attribution — enough to use data to inform campaign decisions.
 Hands-on experience with analytics tools like SQL, Looker, or Amplitude; and
engagement tools like CleverTap or MoEngage.
 Ability to generate and test hypotheses using data, and translate insights into product or marketing actions.
 Comfortable working cross-functionally with design, content, product, analytics, and business teams.
 Excellent problem-solving skills, structured thinking, and a bias toward
experimentation and measurement.
 Self-starter with the ability to thrive in a fast-paced, ambiguous environment.

Bonus Skills

 Working knowledge of Figma or other design tools to create quick mocks and iterate fast with content/design teams
 Experience in lending, banking, or regulated products
 Strong storytelling skills, ability to synthesize data and findings into clear growth narratives
Why join us

A collaborative output driven program that brings cohesiveness across businesses through

technology

Improve the average revenue per use by increasing the cross-sell opportunities
A solid 360 feedback from your peer teams on your support of their goals
Respect, that is earned, not demanded from your peers and manager

Compensation

If you are the right fit, we believe in creating wealth for you.

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!