Category & Product Manager- Ingredients

Category & Product Strategy developing – Yeast

• Conduct Yeast market research and category insights to identify trends, competitive landscapes, and growth opportunities.
• Develop and execute brand positioning, product portfolio strategies, and pricing models play book aligned with B2B customer needs.
• Lead new product development (NPD) processes from concept to commercialization, collaborating with Baking center, Sales teams, Supply chain, Finance and Quality and Production.
• Craft compelling category narrative story and application solutions to enhance product value propositions.
• Other tasks assigned by line managers.
• Bachelor’s degree in Marketing, Business Administration, or Food Science;
• 5+ years of experience in FMCG/B2B marketing.
• Deep knowledge of bakery industry and raw materials, applications, and customer pain points.
• Proven success in product lifecycle management and omnichannel campaign execution.
• Strong cross-cultural communication skills; Nice English and Mandarin required.