Inbound Marketing Manager

Inbound Marketing Manager (B2B Demand Generation & LinkedIn Growth) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

• At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine.
• This role is not focused on cold outreach or outbound sales.

Instead, you will be responsible for

• Creating high-performing LinkedIn content
• Driving inbound engagement
• Turning conversations into qualified pipeline
• Building scalable inbound demand systems

You’ll work closely with the founder, who handles closing and sales calls, while you focus on generating

Attention

Conversations

Qualified inbound opportunities

If you understand that

• 👉 Great inbound marketing is not just posting content — it’s turning content into pipeline.
• This role is a strong fit.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

Create and manage high-performing

LinkedIn posts

Carousels

Hooks

Thought-leadership content

Identify content angles that attract

High-intent B2B prospects

Decision-makers

Founder-level audiences

Continuously test and optimize content based on

Engagement

Conversations

• Pipeline contribution
• Content → Conversation → Pipeline

Turn content engagement into meaningful conversations

Likes

Comments

Profile visits

Inbound DMs

• Initiate natural, relationship-driven conversations
• Avoid overly sales-focused outreach
• Qualify prospects and move them into the pipeline

Audience Engagement & Lead Nurturing

Engage consistently with

Prospects

Founders

Decision-makers

Build relationships through

• Thoughtful follow-ups
• Value-driven interactions
• Consistent engagement

Nurture leads using

Content

Messaging

Simple inbound systems

Funnel & Conversion Optimization

Build simple inbound funnels

Content → Engagement → Conversation → Call

Develop

• Lead magnets
• Content offers
• Nurture flows
• Improve conversion rates across each stage of the funnel
• Identify bottlenecks and optimize performance

Messaging & Market Insights

Collaborate closely with the founder on

Messaging

• Audience positioning
• Conversion quality

Share insights on

• Prospect behavior
• Content performance
• Objections and buying signals
• Optionally support early-stage sales conversations when needed

What Success Looks Like

• Consistent inbound conversations from LinkedIn content
• Growth in qualified B2B pipeline
• High-performing content tied to business outcomes
• Strong engagement with the right audience
• Predictable inbound lead generation systems

What Makes You a Strong Fit

• You know how to turn content into pipeline — not just impressions
• You’ve personally generated inbound leads through content

You think in

Funnels

Systems

Conversion flow

You are both

• Creative (content & hooks)
• Analytical (performance & optimization)

You take ownership of

Leads

Conversations

Pipeline outcomes

Required Experience & Skills

Experience

2+ years of experience in

Inbound Marketing

Content-Led Growth

Organic B2B Lead Generation

LinkedIn Growth

Core Skills

Strong experience creating

• LinkedIn content
• Personal brand content
• Thought-leadership posts

Proven ability to

• Generate inbound leads
• Drive conversations from content
• Build pipeline organically

Excellent

Copywriting

Messaging

Audience engagement skills

Strong understanding of

• B2B sales cycles
• Funnel psychology
• Organic growth systems

Nice to Have

Experience building

• Lead magnets
• Nurture flows
• Founder-led content strategies

Familiarity with

• LinkedIn analytics
• CRM systems
• Content scheduling tools

Experience in

SaaS

Agencies

• Service businesses
• Founder-led brands

What a Typical Day Looks Like

• Write and publish LinkedIn content
• Engage with prospects and audience conversations
• Turn inbound engagement into qualified discussions
• Follow up with leads and nurture relationships
• Analyze content performance and optimize messaging
• Build and improve inbound funnel systems
• Collaborate with the founder on pipeline quality and positioning

In short

You build inbound demand by turning high-quality content and audience engagement into qualified B2B pipeline.

Key Metrics (KPIs)

• Qualified inbound conversations generated
• Pipeline contribution from organic channels
• Content engagement quality (not vanity metrics)

Conversion rate

• Content → Conversation
• Conversation → Call
• Growth of relevant audience and inbound interest

Why This Role Stands Out

• Direct ownership of inbound pipeline generation
• Strong impact on company growth and demand generation
• Founder collaboration with high visibility
• Opportunity to build scalable inbound systems from the ground up

Growth path into

Growth Marketing Lead

Head of Inbound

Demand Generation Lead

Interview Process

Initial Screening Call

Recruiter Interview

Final Interview

Offer & Onboarding

Apply Now

If you

Know how to generate pipeline through content

Understand LinkedIn beyond vanity engagement

Can turn conversations into opportunities

Thrive in fast-moving, execution-focused environments

This role is a strong opportunity to own inbound growth and build a measurable B2B demand engine through content, messaging, and relationship-driven marketing.

Visit website

Pavago - Connecting You to Global Remote Opportunities 🌍

At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.

🌟 Why Consider Opportunities Through Pavago?

Competitive Pay: Command the salary you deserve, regardless of where you reside.

Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.

Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.

Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.

Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀

Explore global opportunities with us today!"