Director, Marketing AI Transformation

{"@context":"http://schema.org/","@type":"JobPosting","title":"Director, Marketing AI Transformation ","description":"\u003cp\u003eToast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.\u003c/p\u003e\n\u003cp\u003eWe are seeking a transformation leader to drive AI adoption and workflow redesign across Toast's 200+ person Marketing organization. This role will be instrumental in turning AI capability into AI fluency by leading the change management, governance, and enablement programs that make adoption real, measurable, and durable. You will be the central point of expertise for how marketing teams integrate AI into their daily work, partnering with our GTM Engineering team (which builds the tools and workflows) and marketing leaders (who own the strategy and outcomes). This role focuses on the human side of the transformation: how teams learn, how workflows change, how adoption is measured, and how culture shifts.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eA day in the life (Responsibilities) \u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop and Execute AI Transformation Strategy:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDefine and implement a comprehensive AI transformation roadmap aligned with marketing leadership's strategic direction and overall business objectives.\u003c/li\u003e\n\u003cli\u003eTranslate strategic bets into sequenced adoption plans that account for team readiness, tool maturity, and infrastructure dependencies.\u003c/li\u003e\n\u003cli\u003eIdentify and prioritize the workflows where AI creates the most leverage and build the playbook for redesigning them.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDrive Change Management and Adoption:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuild and run programs that drive sustained AI adoption, including practical enablement resources, scalable training programs, and change management approaches that meet teams where they are.\u003c/li\u003e\n\u003cli\u003eOwn the metrics that distinguish real adoption from performative adoption, tracking workflow changes and behavior shifts rather than training completion rates alone.\u003c/li\u003e\n\u003cli\u003eChampion a culture where marketers see AI as a tool for creativity and efficiency rather than a disruption to manage.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBuild AI Governance Frameworks:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesign and implement the standards, review processes, and decision frameworks that let teams move fast while maintaining brand consistency, quality, and compliance.\u003c/li\u003e\n\u003cli\u003eEstablish how AI generated content gets reviewed before it ships, how parallel agent builds get evaluated and consolidated, and how we define quality when AI is generating at volume.\u003c/li\u003e\n\u003cli\u003eNavigate the tension between speed and standardization, building systems that enable both.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDesign Workflow Transformation:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePartner with marketing leaders to break roles down into workflows and identify which should be automated, redesigned, or augmented with AI.\u003c/li\u003e\n\u003cli\u003eBuild transition plans that move teams from current state to AI augmented operations.\u003c/li\u003e\n\u003cli\u003eServe as the bridge between what gets built by the GTM engineering team and what gets adopted by marketing teams.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOperationalize the AI Champions Network:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eRecruit, onboard, and support 1 to 2 Champions per marketing team who serve as local AI resources and early adopters.\u003c/li\u003e\n\u003cli\u003eGive Champions a platform (dedicated Slack channels, demo slots, direct line to the GTM engineering team) and use them as a feedback loop for what is working and what is not.\u003c/li\u003e\n\u003cli\u003eScale peer to peer knowledge sharing as the primary mechanism for broad adoption.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMeasure and Report on Transformation Progress:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuild the measurement framework for AI transformation: adoption rates, workflow efficiency gains, time savings, and output quality.\u003c/li\u003e\n\u003cli\u003eDesign executive facing dashboards that give leadership honest, clear visibility into where AI is delivering value and where it is not.\u003c/li\u003e\n\u003cli\u003ePartner with HR to factor AI proficiency into performance expectations.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCross-Functional Collaboration:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ePartner with the GTM Engineering team to receive validated use cases and ensure smooth handoff from build to adoption.\u003c/li\u003e\n\u003cli\u003eCoordinate with R\u0026D/BTT on foundational data dependencies.\u003c/li\u003e\n\u003cli\u003ePartner with Sales Operations on Sales-led GTM AI initiatives to ensure we are aligned\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you'll need to thrive (Requirements)\u003cbr\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e8+ years in marketing operations, marketing strategy, or marketing transformation, with experience leading change management or organizational transformation programs at scale.\u003c/li\u003e\n\u003cli\u003eDemonstrated experience embedding emerging technology (AI or otherwise) into marketing workflows across a large organization (200+ person marketing team preferred).\u003c/li\u003e\n\u003cli\u003eDeep understanding of how marketing teams actually work: campaign operations, content production, demand generation, brand, analytics. You know where AI creates genuine leverage versus where it creates noise.\u003c/li\u003e\n\u003cli\u003eTrack record of building programs that drive measurable, sustained behavior change, not just awareness or training completion rates, but actual workflow adoption.\u003c/li\u003e\n\u003cli\u003eExperience designing governance frameworks for new capabilities at scale.\u003c/li\u003e\n\u003cli\u003eStrong communication and presentation skills with the ability to present transformation progress to senior leadership with clarity and honesty, including when things are not working.\u003c/li\u003e\n\u003cli\u003eComfort with ambiguity. This is a role where the playbook is still being written.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNice to haves\u003cbr\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eExperience at a company that has gone through a similar AI transformation within marketing.\u003c/li\u003e\n\u003cli\u003eFamiliarity with the B2B SaaS marketing tech stack (MAPs, CRMs, ad platforms, data visualization platforms, etc.) and how AI tools connect to it.\u003c/li\u003e\n\u003cli\u003eExperience with AI specific tooling ecosystems: Claude/Anthropic, Gemini, agent frameworks, MCP integrations.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAI at Toast\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAt Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eOur Total Rewards Philosophy\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWe strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at \u003ca href=\"https://careers.toasttab.com/toast-benefits\"\u003ehttps://careers.toasttab.com/toast-benefits\u003c/a\u003e.\u003cbr\u003e\u003cbr\u003e#LI-REMOTE\u003c/p\u003e\u003cdiv class=\"content-pay-transparency\"\u003e\n\u003cdiv class=\"pay-input\"\u003e\n\u003cdiv class=\"description\"\u003e\u003cp\u003eThe base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our \u003ca class=\"in-cell-link\" href=\"https://careers.toasttab.com/us-pay-zones\" target=\"_blank\"\u003eGeographic Pay Zone Philosophy\u003c/a\u003e.\u003c/p\u003e\u003c/div\u003e\n\u003cdiv class=\"title\"\u003eZone A\u003c/div\u003e\n\u003cdiv class=\"pay-range\"\u003e$181,000—$290,000 USD\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class=\"pay-input\"\u003e\n\u003cdiv class=\"title\"\u003eZone B\u003c/div\u003e\n\u003cdiv class=\"pay-range\"\u003e$157,000—$251,000 USD\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class=\"pay-input\"\u003e\n\u003cdiv class=\"title\"\u003eZone C\u003c/div\u003e\n\u003cdiv class=\"pay-range\"\u003e$142,000—$227,000 USD\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\u003cdiv class=\"content-conclusion\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow Toast Uses AI in its Hiring Process\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThroughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more: \u003ca href=\"https://careers.toasttab.com/ai-in-hiring\"\u003ehttps://careers.toasttab.com/ai-in-hiring\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eDiversity, Equity, and Inclusion is Baked into our Recipe for Success\u003c/strong\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAt Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe Thrive Together\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWe embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: \u003ca class=\"c-link\" href=\"https://careers.toasttab.com/locations-toast\" target=\"_blank\"\u003ehttps://careers.toasttab.com/locations-toast\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eApply today!\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eToast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact \u003ca href=\"mailto:✉ Sign in to view email\"\✉ Sign in to view email\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e------\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFor roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003c/em\u003e\u003c/p\u003e\n\u003c/div\u003e","datePosted":"2026-05-13T18:45:57Z","employmentType":"FULL_TIME","validThrough":"2026-08-12T13:09:18Z","hiringOrganization":{"@type":"Organization","name":"Toast","sameAs":null,"logo":"https://d25wby5c7p9100.cloudfront.net/public/uploads/d698635c92a50a0a70d2c9f23ff0beea/companies/logos/d698635c92a50a0a70d2c9f23ff0beea/thumb/toastlogo.png?1641234910"},"identifier":{"@type":"PropertyValue","name":"Toast","value":"86e311a5f4b228c6e51c4ec089bb2862"},"jobLocation":[{"@type":"Place","address":{"@type":"PostalAddress","streetAddress":"","addressLocality":"Remote","addressRegion":"","postalCode":"","addressCountry":"US"}}]}