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Product Marketing Manager
0013 McBride GmbH · Germany
About The Role
If you are ambitious, self-motivated, hardworking and a team player and interested in growing your career with an International FMCG business, please read through our job opportunity.
Market Monitoring
- Understands local market dynamics and category insights. Makes correct product recommendations.
- Analyses customers' assortment developing recommendation for range reviews.
- Analyses price gaps between private label and brands to understand McBride competitiveness.
- Monitors local brands and competitors (in collaboration with R&D and Sales) and understand relevant insights.
Category Planning
- Supports the Category Leader for their product in the category and uses the NPD/EPD projects to draft his/ her recommendation.
- Determines the tactical 4P actions for the category at the retailers.
- May integrate McBride brands in the category range recommendations.
Product Portfolio Management
- Defines portfolio characteristics (formulas & packaging).
- Creates product ranges for each segment included needed customization.
- Ensures performance and costs meets market's needs.
- Defines claims and ensures validation (from R&D).
- Coordinates the process to agree category's complexity rules.
- Works within the defined complexity rules and coordinates derogation process.
Project Management
- Leads product related projects using relevant tools.
- Ensures project completion within agreed timelines and budget.
Customers / Tenders Support
- Collaborates with R&D and Sales to define products' offers.
- Supports sales teams in selling the targeted product offer.
- Attends and actively contributes to customers' meetings together with Sales.
- Collaborates in offer briefing process (product range, recommended shelf prices)
- Follows up customers’ requests with relevant stakeholders.
- Prepares and delivers customer's presentations.
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