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Product Marketing Manager

0013 McBride GmbH · Germany

Marketing / Business DevelopmentExternal listingpart-timeabout 2 hours ago

About The Role

If you are ambitious, self-motivated, hardworking and a team player and interested in growing your career with an International FMCG business, please read through our job opportunity.

Market Monitoring

  • Understands local market dynamics and category insights. Makes correct product recommendations.
  • Analyses customers' assortment developing recommendation for range reviews.
  • Analyses price gaps between private label and brands to understand McBride competitiveness.
  • Monitors local brands and competitors (in collaboration with R&D and Sales) and understand relevant insights.

Category Planning

  • Supports the Category Leader for their product in the category and uses the NPD/EPD projects to draft his/ her recommendation.
  • Determines the tactical 4P actions for the category at the retailers.
  • May integrate McBride brands in the category range recommendations.

Product Portfolio Management

  • Defines portfolio characteristics (formulas & packaging).
  • Creates product ranges for each segment included needed customization.
  • Ensures performance and costs meets market's needs.
  • Defines claims and ensures validation (from R&D).
  • Coordinates the process to agree category's complexity rules.
  • Works within the defined complexity rules and coordinates derogation process.

Project Management

  • Leads product related projects using relevant tools.
  • Ensures project completion within agreed timelines and budget.

Customers / Tenders Support

  • Collaborates with R&D and Sales to define products' offers.
  • Supports sales teams in selling the targeted product offer.
  • Attends and actively contributes to customers' meetings together with Sales.
  • Collaborates in offer briefing process (product range, recommended shelf prices)
  • Follows up customers’ requests with relevant stakeholders.
  • Prepares and delivers customer's presentations.

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