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VP-Digital Marketing,Mashreq NEO.Marketing and Cust Exp-Cust Insight and Exp
Mashreq · Mumbai, Maharashtra, India
About The Role
- Drive end-to-end digital marketing strategy and execution to support acquisition for Mashreq NEO in the UAE.
- Lead NTB (New-to-Bank) campaigns, ensuring strong customer adoption and engagement.
- Oversee in-house digital marketing team performance (India-based), ensuring strong strategic direction, execution excellence, and measurable outcomes across campaigns.
- Ensure all communications meet regulatory, brand, and product alignment requirements across channels.
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