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Marketing Operations Transformation Executive Director

JPMorgan Chase · Chicago, IL, United States

Digital MarketingExternal listingfull-timeabout 1 hour ago

About The Role

The J.P. Morgan Commercial & Investment Bank is experiencing a transformation in its content supply chain operations to enable faster development and delivery of marketing campaigns to its global customers and prospects.

As a Marketing Operations Transformation Executive Director on the Corporate Investment Bank team, you will define, implement and operate the end-to-end marketing content supply chain. You will be responsible for spanning multiple applications, including Adobe Workfront, Adobe Experience Manager (AEM) Assets and other Adobe AI-enabled tools. You will own a multi-quarter strategic portfolio spanning platform integration, Digital Asset Management (DAM) operations and modernization, expansion of the Adobe application ecosystem, and ensuring content delivery to multiple channels. You will manage a team of Marketing Operations professionals and work closely with Martech, Technology, Product Experience, and the Integrated Marketing Centers of Excellence production teams.

Job Responsibilities

  • Define and deliver a multi-year content supply chain transformation strategy and roadmap aligned to marketing priorities and business outcomes.
  • Partner with stakeholders to translate needs into process, platform, automation, and operating model solutions.
  • Identify opportunities across the end-to-end workflow, define future state, and drive enhancements across platforms, automation, and governance.
  • Establish KPIs and measurement (e.g., cycle time, throughput, adoption, quality, compliance, cost-to-serve) and report realized value.
  • Identify and prioritize AI/automation use cases to reduce manual effort and improve decision-making and throughput.
  • Lead DAM modernization and unification (AEM Assets), enabling reliable content delivery across channels and distribution platforms.
  • Define and implement DAM integrations (Workfront, Creative Cloud, Frame.io, and selected non-Adobe tools).
  • Deploy and drive adoption of Adobe applications (e.g., Content Hub, Dynamic Media, GenStudio, Express) aligned to priority use cases.
  • Manage vendors and dependencies (Adobe and third parties), including delivery, risk, and commercial performance.
  • Lead change management and operating model evolution to drive sustainable adoption.
  • Manage risks, interdependencies, and delivery across a multi-quarter portfolio; ensure transparent governance and communications.

Required qualifications, capabilities, & skills

  • 12+ years in Marketing Operations, Digital Transformation, or MarTech leadership
  • Deep expertise with Adobe Experience Manager (AEM), Workfront Planning, Workflow, and Automation, DAM platforms in general, and familiarity with the Adobe family of applications
  • Experience leading large-scale, cross-functional transformation programs
  • A consultative style with strong integration and systems-thinking capabilities
  • Expertise in taxonomy, metadata governance, and workflow design
  • Proven ability to influence vendors and senior stakeholders and drive alignment
  • Transformation of current marketing workflows and content operations to realize time and cost savings and improved user experience
  • A fully integrated marketing technology ecosystem across Workfront, AEM, and DAM
  • Successful migration to AEM Assets Cloud

Preferred qualifications, capabilities, & skills

  • A unified taxonomy, governance and a scalable, organization-wide DAM
  • Financial services or large enterprise experience preferred
  • Improved speed and efficiency of content production and distribution
  • Enablement of AI-driven marketing operations
  • Reduction in manual workflows and operational friction

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