About The Role

Responsibilities

Work with the Team Lead to develop and execute marketing strategies that align with business goals and drive revenue growth
Plan and execute marketing campaigns, including on ground activations, advertising plan, events, and other promotional activities to enhance Chubb Life’s brand proposition and drive business
Initiate marketing events to fit into different distribution channels requirements to achieve business objectives
Collaborate with cross-functional teams (e.g. distribution channels, product development, external partner and other marketing function) to identify customer needs and market trends and translate them into compelling marketing initiatives
Develop marketing collateral, including marketing presentations, promotional materials, communication strategy to effectively convey Chubb Life’s brand propositions and products benefits to customers and partners
Support partner-related events, including ideation to execution, to enhance collaboration and engagement
Create and maintain marketing messaging, value propositions, and positioning across different channels that resonates with target audiences
Ensure distribution channels requirements are properly communicated to stakeholders, follow up with stakeholders to ensure feedback
Coordinate with external partners and vendors as needed to support marketing initiatives
Understand market research and integrate insights on customer needs, competitive landscape, and industry trends into daily work
Stay up to date on industry trends, emerging technologies, and competitive landscape to form marketing strategies and tactics
Bachelor's degree in marketing, business, or related field; a master's degree may be preferred
8-10 years of experience in marketing, advertising & event, or related field
Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams
Good understanding of HK and MCV insurance market and good knowledge of life insurance products will be an advantage
Strong analytical skills to understand the market landscape and translate the customer’s needs into marketing initiatives
Fluency in English and Cantonese; Mandarin will be a plus.