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Assistant Product Marketing Manager, MX Tablets
sec · Mapletree Business City, Singapore
About The Role
This role is responsible for driving the market share, revenue targets and profits for Samsung Tablets.
Role and Responsibilities
Role Responsibilities
- Manage product life cycle, product positioning, product benchmarking / comparison and pricing matters. This role will take the lead to drive Go-To-Market (GTM) plans and initiatives to increase Proud-To-Own and brand loyalty
- Analyze competitors, market trends and identify gaps to grow market share for Samsung Tablets
- Plan product roadmap, pricing strategy with HQ and communicate to all internal stakeholders and external customers.
- Plan and lead end to end go-to-market strategy and new product launches, working closely with Sales, Marketing and Retail Marketing team to execute plans
- Grow specific channel/account revenue whilst managing channel harmony (across all channels) for pricing/consumer offers and minimizing sales cannibalisation
- Bridge between HQ and RHQ to ensure product & pricing needs and requests are met. Must be a strong communicator.
- Work closely with Key Account Managers, Brand Marketing and SCM to drive sell out and execute co marketing campaigns with channel partners
- Detailed forecast management to support business growth while optimising inventory holding
- Provide regular management report with insights and recommendations to achieve business objectives and achieve sustainable growth
- Seek out business opportunities for 3rd party partnerships to drive demand and visibility of Samsung Tablets
Skills and Qualifications
Role Requirements
- Degree holder with at least 5-7 years of relevant working experience in Product Management/Marketing
- Have strong commercial sense and analytical mind
- Must be a team player and strong influencing skills
- Good communication and interpersonal skills
- Proficient with MS Power Point, Excel, and Word
- Excellent communication & collaboration skills
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