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Product Marketing Specialist
Fortive · Shanghai, China
About The Role
Responsibilities
- Product Portfolio & Lifecycle Management
- Own the end-to-end lifecycle management of the Fnet product line.
- Develop portfolio strategies, optimize product mix, and ensure alignment with corporate strategy and market demands.
- Performance Monitoring & Operational Excellence
- Track and analyze daily business performance (sales volume, profitability, market share, etc.) to identify issues and opportunities.
- Provide clear guidance to Regional Sales Managers (RSMs) and initiate promotional program when necessary to secure target achievement.
- Demand Generation & Growth Acceleration
- Plan and execute diversified marketing activities (online/offline campaigns, trade shows, customer seminars, etc.) to precisely target potential customers and drive sustainable demand growth.
- Market Intelligence & Competitive Analysis
- Continuously gather and analyze industry trends, competitive dynamics, customer pain points, and emerging technologies.
- Deliver actionable market reports to support new product development, product iteration, and differentiation strategies.
- Sales & Channel Capability Building
- Develop and update sales enablement tools (product brochures, battle cards, competitive comparisons, etc.).
- Conduct product training and coaching sessions to enhance product knowledge, selling skills, and solution-selling capabilities of both internal sales teams and channel partners.
- Cross-Functional Collaboration & Growth Initiatives
- Work closely with R&D, supply chain, marketing, and after-sales teams to ensure resolution of product-related issues.
- Proactively identify and drive additional growth opportunities, such as new application scenarios, pricing optimization, customer retention programs, etc.
Preferred Qualifications
- Bachelor’s degree or above; 3+ years of product management or related experience.
- Solid understanding of full product management processes; strong data sensitivity and business analysis skills.
- Excellent communication, coordination, and project-driving abilities; comfortable working in cross-functional environments.
- Hands‑on experience with AI‑powered tools for digging into large datasets, identifying trends, and generating actionable business insights is a strong plus.
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