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Product Marketing Specialist

Fortive · Shanghai, China

Marketing / Business DevelopmentExternal listingfull-timeabout 19 hours ago

About The Role

Responsibilities

  • Product Portfolio & Lifecycle Management
  • Own the end-to-end lifecycle management of the Fnet product line.
  • Develop portfolio strategies, optimize product mix, and ensure alignment with corporate strategy and market demands.
  • Performance Monitoring & Operational Excellence
  • Track and analyze daily business performance (sales volume, profitability, market share, etc.) to identify issues and opportunities.
  • Provide clear guidance to Regional Sales Managers (RSMs) and initiate promotional program when necessary to secure target achievement.
  • Demand Generation & Growth Acceleration
  • Plan and execute diversified marketing activities (online/offline campaigns, trade shows, customer seminars, etc.) to precisely target potential customers and drive sustainable demand growth.
  • Market Intelligence & Competitive Analysis
  • Continuously gather and analyze industry trends, competitive dynamics, customer pain points, and emerging technologies.
  • Deliver actionable market reports to support new product development, product iteration, and differentiation strategies.
  • Sales & Channel Capability Building
  • Develop and update sales enablement tools (product brochures, battle cards, competitive comparisons, etc.).
  • Conduct product training and coaching sessions to enhance product knowledge, selling skills, and solution-selling capabilities of both internal sales teams and channel partners.
  • Cross-Functional Collaboration & Growth Initiatives
  • Work closely with R&D, supply chain, marketing, and after-sales teams to ensure resolution of product-related issues.
  • Proactively identify and drive additional growth opportunities, such as new application scenarios, pricing optimization, customer retention programs, etc.

Preferred Qualifications

  • Bachelor’s degree or above; 3+ years of product management or related experience.
  • Solid understanding of full product management processes; strong data sensitivity and business analysis skills.
  • Excellent communication, coordination, and project-driving abilities; comfortable working in cross-functional environments.
  • Hands‑on experience with AI‑powered tools for digging into large datasets, identifying trends, and generating actionable business insights is a strong plus.

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