About The Role

ABOUT THE ROLE

This is a hands-on consumer growth role at an early-stage ambient AI startup, owning acquisition and retention from US beta launch through scale. You'll report to the GM & Head of Product, US, working directly with product, engineering, and globally distributed R&D teams to shape what gets built based on real conversion data and user feedback.

WHAT YOU'LL DO

Design and execute a multi-channel beta-to-launch funnel—covering founder outreach, community platforms, Product Hunt, and Hacker News—and measure conversion by channel.
Run experiments to identify which growth loops compound, then reallocate effort based on what's converting.
Sequence and prioritize launch channels, deciding what runs in parallel versus in order and how to pace based on data.
Build and own the first 90 days: a working beta funnel converting into engaged testers, a clean product launch execution, and a repeatable growth playbook.
Talk directly to users, do the unglamorous launch work yourself, and feed market insights into product decisions as an upstream stakeholder.
Coordinate with a global branding and marketing team while owning campaign execution in the US market.

WHAT WE'RE LOOKING FOR

3+ years owning consumer product launches end-to-end at early-stage startups (seed to Series B), including positioning, waitlist/referral mechanics, and first-week retention loops.
Demonstrated ability to grow consumer products from zero awareness using push-distribution channels—founder-led outreach, community seeding, organic—without relying on paid acquisition.
Track record designing, running, and measuring multi-channel beta-to-launch funnels with data-driven channel sequencing.
Experience analyzing funnel metrics by channel (cold vs. warm traffic, referral multipliers, activation and retention rates) and reallocating resources accordingly.
Prior experience as a 0→1 hire or founding team member, comfortable setting your own priorities and building operational playbooks from scratch.
Direct hands-on experience launching products on Product Hunt and/or Hacker News.
Fluency in community-led and product-led growth (PLG) models, including Reddit, Discord, and niche community seeding.
Background in consumer AI or hardware-adjacent startups is a strong plus.
Familiarity with referral and waitlist tooling (e.g., Viral Loops, Waitlist.co) and beta listing platforms (e.g., Betabound, AppSumo).
Understanding of US consumer trust dynamics around internationally-originated products and strategies to address transparency concerns.
Bilingual fluency in English and Mandarin is a plus.