Head of Affinity Partnership, Bancassurance and Marketing

MediCard Phils., Inc. is one of the country's leading HMO and the only HMO founded and run by Doctors. Since its inception, the concept of service-oriented total health care has been the molding ideal of MediCard. The competition is vast, and the benefits being offered by the competitors are tempting. However, MEDICard has taken the lead in providing innovative and productive ideas that cut down the cost of health maintenance without compromising its quality.

MediCard now boasts of more than half a million members and over 54,000 accredited doctors in over 1,000 hospitals and clinics nationwide. It also operates 16 MediCard free-standing clinics that provide services at par with those offered by hospitals minus the confinement.

MediCard is currently looking for assertive, dynamic and energetic individuals to fill up the following vacancy

The Head of Affinity Partnerships, Bancassurance & Marketing is a strategic commercial and people leadership role responsible for driving membership growth, revenue generation, brand visibility, and market expansion for MediCard through strategic partnerships, bancassurance channels, and integrated marketing initiatives. The role leads the development and execution of growth strategies across banks, financial institutions, cooperatives, associations, schools, LGUs, employers, and other affinity networks while strengthening MediCard's brand, customer acquisition, and member engagement efforts.

As a key member of the commercial leadership team, this position oversees partnership acquisition, channel development, marketing programs, and customer growth initiatives to achieve business targets and enhance MediCard's market presence. The role manages a team responsible for business development, partner relationship management, bancassurance sales, and marketing execution.

Develop and execute strategies to drive membership growth, revenue, and market expansion through affinity partnerships, bancassurance, and marketing channels.

Build and manage strategic relationships with banks, financial institutions, cooperatives, associations, schools, LGUs, corporate groups, and other distribution partners.

Lead partnership negotiations, program implementation, and commercial agreements to maximize channel performance.

Drive customer acquisition, lead generation, brand awareness, and retention initiatives across HMO and healthcare products and services.

Develop and execute integrated marketing campaigns, digital marketing programs, and co-branded partner activations.

Monitor channel, sales, and marketing performance, ensuring achievement of membership, revenue, and profitability targets.

Collaborate with Sales, Operations, Medical Services, Customer Experience, Product, and Digital teams to deliver sustainable business growth.

Lead, develop, and coach a high-performing team while promoting a culture of accountability, innovation, and customer focus.

Qualification Requirements

Education

• Bachelor's Degree in Business Administration, Marketing, Communications, Management, Economics, or a related field.
• MBA or Master's Degree in Business, Marketing, Healthcare Administration, or related discipline is an advantage.

Experience

• Minimum of 8-10 years of progressive experience in business development, strategic partnerships, bancassurance, sales, marketing, or commercial leadership roles.
• At least 3-5 years of people management experience leading multi-functional teams.
• Proven track record in driving revenue growth, customer acquisition, channel development, and partnership management.
• Experience within the HMO, healthcare, insurance, banking, financial services, or related industries is highly preferred.

Certifications/Licenses

• Professional certifications in Marketing, Sales, Digital Marketing, Business Development, or Project Management are an advantage.
• Certified Digital Marketing Professional (CDMP), Certified Marketing Professional (CMP), or equivalent certifications preferred but not required.

Special Skills

Strategic Partnership and Alliance Management

Bancassurance and Channel Development

Business Development and Revenue Growth

Brand and Marketing Strategy

Digital Marketing and Customer Acquisition

Contract Negotiation and Stakeholder Management

Financial and Commercial Acumen

Data Analysis and Performance Management

Leadership, Coaching, and Talent Development

Strong Presentation, Communication, and Influencing Skills

Project Management and Cross-Functional Collaboration

Excellent Relationship-Building and Networking Capabilities

Customer-Centric and Results-Oriented Mindset You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.