Brand Marketing & Product Manager

1. Brand Marketing Strategy & Execution 

• Develop and execute mid-to-long-term brand marketing strategies skincare portfolio in the US market.
• Lead end-to-end execution of integrated multi-channel marketing campaigns 

• (digital, social, influencer, experiential, and PR) to drive brand awareness and 
• consumer conversion.

• Oversee content creation, creative production, and event activations to ensure 

consistent brand messaging across all B2B and B2C touchpoints.

• Develop tailored marketing messaging for B2B (Sephora, OY, CostCo, and etc.) and 

B2C (end-consumers) channels.

• Manage the marketing budget, track performance metrics (KPIs), and optimize 

campaigns to maximize ROI.

1. Product Management & New Product Planning (NPD)

• Conduct market research, consumer insights analysis, and competitive mapping to 

identify growth opportunities and define new product concepts.

• Collaborate closely with HQ R&D, production teams, and US regulatory specialists 

to manage the product development pipeline and ensure compliance.

• Formulate Go-To-Market (GTM) strategies for new product launches, including 

product positioning, pricing structure, channel distribution, and promotion plans.

• Monitor product performance, manage the product life cycle (PLC), and analyze 

portfolio profitability.

1. Cross-Functional Collaboration & Vendor Management

• Partner with Sales, Supply Chain Management (SCM), and HQ teams to align on 

product launch timelines, demand forecasting, and inventory allocation.

• Select and manage external partners, including PR agencies, creative/design 

vendors, and digital marketing agencies.

• Bachelor’s degree in Marketing, Business Administration, Bio/Life Sciences, or a 

related field.

• 5+ years of experience in brand marketing and product management (PM/NPD)
• Deep understanding of the US beauty, skincare, or Aesthetic/Bio-tech industries.
• Professional fluency in both English and Korean is required (for seamless 

communication with Korea HQ and local US market execution).

• Proven track record of managing end-to-end new product planning (NPD) and 

launching successful GTM campaigns.

• Strong balance of analytical skills (data-driven decision-making) and creative 

strategic thinking.

• Exceptional cross-functional leadership, project management, and communication 

• skills
• All your information will be kept confidential according to EEO guidelines.