Vice President – Consumer Value Economics & Architecture

Role Context

JioStar is building one of India's most ambitious consumer growth platforms at the intersection of media, entertainment, sports, digital experiences, commerce, data, and consumer engagement. As Vice President – Consumer Economics & Rewards Architecture, you will build and own the economic engine that powers JioStar's consumer value proposition. This role will define how users earn, redeem, utilize benefits, and progress across the consumer lifecycle while ensuring the underlying economics remain sustainable, scalable, and commercially effective.

This is a foundational business-building role that combines commercial strategy, behavioural economics, analytics, and experimentation. Working closely with Consumer Growth, Product, Finance, Analytics, Data Science, and Business teams, you will architect the value framework that balances customer engagement with long-term business outcomes.

Key Responsibilities

• Build and own the end-to-end consumer value economics framework governing how users earn, redeem, consume benefits, and progress across the ecosystem.
• Design the commercial architecture that optimizes customer incentives while ensuring financial sustainability and long-term scalability.
• Develop robust economic models covering reward costs, perceived customer value, redemption behaviour, liability, breakage, return on investment, and unit economics.
• Define the principles and guardrails that govern consumer value creation across products, subscriptions, content, commerce, and partner ecosystems.
• Lead the design and execution of experiments to evaluate different incentive structures, benefit constructs, and behavioural interventions.
• Measure the impact of incentives and value propositions on customer acquisition, engagement, retention, frequency, and lifetime value.
• Partner with Product, Consumer Growth, Finance, Analytics, and Data Science teams to translate strategic objectives into scalable economic models.
• Build forecasting, scenario-planning, and investment models to evaluate new consumer propositions, partnerships, campaigns, and growth initiatives.
• Establish governance frameworks and performance metrics to ensure commercial discipline while maximizing customer value.
• Provide strategic recommendations to leadership on value architecture, investment priorities, and long-term consumer growth strategy.

Desired Qualifications & Experience

• 15+ years of experience in consumer economics, pricing, data science, customer value management, consulting, analytics, fintech, e-commerce, or consumer internet businesses.
• Strong expertise in behavioural economics, commercial modelling, customer lifecycle management, financial modelling, and incentive design.
• Experience building scalable consumer value, membership, subscription, rewards, or engagement ecosystems.
• Proven ability to develop ROI models, customer lifetime value frameworks, scenario planning, and investment analysis.
• Strong cross-functional leadership experience working with Product, Finance, Analytics, Data Science, and Business teams.
• Excellent commercial judgment with the ability to balance customer experience, growth, and financial performance.
• Outstanding stakeholder management, strategic thinking, and executive communication skills.

What Success Looks Like

• A scalable consumer value engine that drives sustained engagement while maintaining strong commercial economics.
• A well-defined value architecture governing earning, benefit utilization, progression, and customer incentives across the JioStar ecosystem.
• A rigorous experimentation framework that continuously optimizes consumer behaviour and business outcomes.
• Measurable improvements in engagement, retention, customer lifetime value, and return on investment through data-driven value design.
• A financially disciplined operating model that enables JioStar's consumer growth platform to scale efficiently over the long term.