About The Role

Key Activities/ Deliverables

1. Translate brand objectives into integrated media and digital strategies

Define audience, channel, content and investment priorities based on brand JTBDs, ensuring a consistent and compelling brand presence across all consumer touchpoints.

2. Build social and content ecosystems that strengthen consumer connection

Develop social, content and influencer strategies that increase brand relevance, engagement and cultural connection with consumers.

3. Execute media investments with excellence and accountability

Ensure high-quality media deployment, strong agency management, timely activation and robust performance tracking across campaigns.

4. Maximize media effectiveness and ROI

Drive continuous optimization through testing, learning and performance measurement, ensuring investments generate the highest possible business impact.

5. Build future-ready digital marketing capabilities

Develop the talent, tools, partnerships and operating model required to establish world-class digital and content capabilities, including the future evolution toward an in-house agency model.

Competencies (experiences/ Education)

Advertising, media, content creation, digital production or agency ecosystem background, rather than a traditional FMCG/CPG marketing background.
10 years of experience in media strategy, media planning and digital marketing.
Extensive expertise in digital media, content, social ecosystems & influencer
Proven track record in media planning and media effectiveness
Fluent English

Skills (Knowledge/ Capabilities)

Hard skills

Media strategy
Media planning
Digital ecosystem
Social expertise
Emerging digital formats
Content creation
Performance Marketing

Soft skills

Performance Obsession Relentlessly focuses on effectiveness, efficiency, measurement and ROI.
Resilience to work in dynamic and changing environment.
Critical thinking (strategic mindset).
High drive.
Influential and inspirational leader.
Assertive communication.

Location(s)

Mexico, D.F.

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes .