Co-VP Marketing

CMP Co-VPs Marketing are responsible for building CMP Home Base's public presence, communicating its new identity to the Sauder community, and driving awareness and opt-in participation across all channels.

Note: You do not need to co-apply with another applicant.

Time Commitment

4 - 6 hours/week

Term of Employment

July 2026 - April 2027

Main Responsibilities

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• Lead CMP's rebrand strategy to reflect its new identity as a peer connection and belonging program rather than an academic service
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• Manage all marketing channels including Instagram, the CMP website, and email communications
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• Create content that authentically communicates what CMP Home Base is and why first-years should get involved
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• Promote all CMP events and programming, including the Welcome Week Kickoff, Mid-Year Reset, and recurring coffee chats
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• Develop and distribute opt-in campaigns to maximize first-year sign-ups for buddy pairings and peer pods
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• Design and maintain visual assets that reflect the warmth and approachability of CMP's new direction

Qualifications

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• Strong creative and graphic design abilities
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• Genuine interest in storytelling and community-oriented content
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• Proficient in digital marketing and social media strategy
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• Excellent organizational and communication skills
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• Experience with Canva, Squarespace, and/or Mailchimp is an asset