About The Role

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel.

Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

Simply put, we connect people with moments that matter.

Senior Sales Director (West Coast)

The Senior Sales Director (West Coast) is Aven Hospitality 's commercial presence in the field. This is a true new-business role: you own your territory, build your pipeline, and win net new business through consistent prospecting, sharp qualification, and disciplined execution. Rather than waiting for leads, you proactively engage the market, earn the right to compete, and close opportunities with confidence.

This is a high-visibility, high-reward opportunity to represent a newly launched brand with genuine momentum behind it. You will be the face of Aven Hospitality to prospective customers in your market, bringing credibility, preparation, and a clear point of view on how our technology creates real value for hotels. Success in this role is defined by pipeline coverage, pursuit quality, and consistent performance above quota.

You will operate within a well-structured commercial organization. Your job is to own the commercial relationship and the pursuit from first conversation through close, knowing when and how to bring the right resources in alongside you.

Key Responsibilities

Territory Ownership and Prospecting

Own your market with the mindset of a CEO: know the landscape, know the players, and know where the business will come from before it is available
Drive continuous prospecting through research, industry events, and direct outreach
Build and maintain deep familiarity with target accounts, decision-making structures, competitive positioning, and deal timing
Represent Aven Hospitality externally at industry conferences, partner events, and customer meetings with presence and credibility

Opportunity Pursuit and Pipeline Discipline

Own the full pursuit process for new business from identify to close, including deal strategy, stakeholder mapping, and executive alignment
Maintain a rigorous, accurate pipeline in Salesforce with honest stage qualification, documented contacts, and clear next steps on every open opportunity
Forecast accurately and communicate pipeline health transparently on a regular cadence
Coordinate with Sales Consultants for complex demonstrations and RFP deliverables

Commercial Process and Deal Ownership

Lead the commercial process through pricing strategy, proposal, negotiation, and contract execution
Develop a command of Aven's full product portfolio and position the right solutions with confidence against the specific revenue and operational priorities of each prospect
Own the value narrative for your accounts: connect our capabilities to outcomes that matter to the customer, not just features on a page
Ensure clean, thorough handoffs to Account Management and Customer Success at deal close to protect long-term retention and customer health

Cross-Functional Collaboration

Partner closely with Sales Consulting, Account Management, and Customer Success as active counterparts throughout the pursuit process
Bring field intelligence back into the organization consistently: competitive signals, market dynamics, customer feedback, and emerging themes that sharpen our go-to-market approach
Operate as a credible colleague who raises the bar for the broader commercial team

What Success Looks Like

A quality pipeline built on honest qualification and disciplined prospecting activity
Consistent performance above quota driven by in-market presence, sharp commercial execution, and well-structured deals
Customer engagements where Aven is positioned as a credible, differentiated, and trusted technology partner from the first conversation
Fewer late-stage surprises because opportunities are challenged early, qualified honestly, and pressure-tested before they matter most
A reputation internally and externally for being prepared, straightforward, and excellent to work alongside

Requirements for Success

Minimum 3 to 5 years of experience selling above quota in the hospitality industry or hospitality technology space
Demonstrated history as a hunter: consistent prospecting discipline, a full pipeline, and the results to prove it
Strong commercial judgment in qualification, deal shaping, pricing, and negotiation
Fluency with CRS, PMS, or distribution technology and the ability to credibly engage with revenue management and IT decision makers
Proficiency with Salesforce as a pipeline management and forecasting tool
Excellent verbal and written communication skills with the ability to present confidently to senior hotel executives
Ability to operate independently in a dynamic, high-growth environment while staying tightly aligned with team standards and commercial guidelines
Willingness and ability to travel frequently within your market and to industry events
Bachelor's degree or equivalent; relevant industry experience accepted in lieu of formal education

'Nice to Have' Skills

Experience as a revenue management or distribution professional prior to moving into sales
Formal training in a recognized sales methodology such as Miller Heiman or equivalent
Familiarity with SynXis, SynXis Central Operations, or related Aven Hospitality products
Experience selling into independent hotels, hotel management companies, or soft brand collections
Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word) for proposal and presentation development

Outstanding Benefits

Very competitive compensation
Generous Paid Time Off (25 PTO days)
8 Hours of Volunteer Time Off (VTO)
We offer a comprehensive medical, dental and Wellness Program
12 weeks paid parental leave
An infrastructure that allows flexible working arrangements
Formal and informal reward, recognition and acknowledgement programs
Lots of fun and engaging employee development events

We will give careful consideration to your application and review your details against the position criteria. You will receive separate notification as we progress your application. Please note that only candidates who meet the minimum requirements will proceed in the selection process.

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