The Regional Marketing Leadership Support Consultant

Regional Marketing Leadership Support Consultant

Scope

The Regional Marketing Leadership Support Consultant will provide senior marketing support to the Company’s Marketing team, acting as an additional senior resource during the current student recruitment period for ISP Malaysia’s international and national schools. The Consultant will not manage the Company’s Marketing team's day-to-day work or takeover execution but will provide advisory services and direction to help the team stay focused on the right priorities and guide decisions on marketing campaigns and initiatives.

The Consultant will bring senior marketing expertise and experience in marketing strategy and brand direction. In collaboration with the Regional Director of Sales & Admissions, Malaysia and ISP Malaysia Marketing team, the Consultant will help determine priorities, review key marketing activity, and support the team through the current student recruitment cycle, while the existing team retains full responsibility for delivery.

About International Schools Partnership (ISP) Malaysia

One of the leading education groups in Malaysia, ISP Malaysia operates Tenby Schools, Asia Pacific Schools and Straits International Schools. Our nine campuses are strategically located in the developed areas of Klang Valley in Selangor, Perak, Penang and Johor.

Our schools in Malaysia follow the international school curriculum comprising IGCSE and A-levels, starting at the kindergarten level, while five of the schools also offer the Malaysian National Curriculum.

With over 8,000 students, we have a 60-year history of providing education to students in the country and have gained a reputation for excellence and high standards in education.

We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self-confidence, we empower them to become the next generation of changemakers.

ISP Malaysia is part of ISP, a global community of over 100 international schools across more than 20 countries.

ISP Principles

• Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
• Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
• Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
• Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
• Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

For more information visit http://www.internationalschoolspartnership.com

Key Responsibilities

• Provide a regular senior check-in on current marketing activity, reviewing what the Marketing team is working on and support the Marketing team to determine what should be prioritised.
• Support the Marketing team through the current student recruitment period, including reviewing campaign plans, audiences, messaging, and channels.
• Review and challenge whether marketing activities are addressing the right objectives, and think through possible responses or alternative approaches.
• Provide direction and a senior perspective on campaigns and initiatives where the team requires additional input.
• Discuss and help address campaigns or schools that may not be generating sufficient leads.
• Review key marketing materials and campaigns before they are progressed, where useful.
• Provide input on selected marketing and agency work, including campaigns, messaging, headlines, agency proposals, media recommendations, and marketing collaterals.
• Provide light review of relevant marketing and recruitment numbers, which may include leads, enquiries, campaign performance, website/landing-page activity to help identify where attention may be required.
• Act as a senior point of reference and sounding board for the Regional Director of Sales & Admissions, Malaysia and the Marketing team, including sense-checking proposed approaches and discussing emerging issues.
• Join discussions with agencies or relevant team members where additional senior marketing perspective is required.
• Participate in relevant marketing and strategy meetings and stay engaged with ongoing marketing activity between meetings via relevant working groups.

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ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics.

ISP Principles

Begin with our children and students . Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding

and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect . We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.