
Especialista de Martech & Marketing Operations
jobgether · Brazil
About The Role
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Especialista de Martech & Marketing Operations based in Brazil.
This is an opportunity to become a key technical reference for Growth, connecting marketing strategy, technology, and <data.You> will manage and continuously improve CRM and marketing technology operations to support scalable acquisition initiatives.The role combines Salesforce administration, data quality, tracking, analytics, integrations, and marketing <automation.You> will help ensure reliable customer and lead data while enabling accurate measurement of digital campaigns and conversion journeys.Your work will directly support data-driven decisions, operational efficiency, and an improved user <experience.You> will operate with significant autonomy in a collaborative, informal, and innovation-oriented technology environment.The position is ideal for an analytical professional who enjoys solving problems and turning marketing challenges into practical technical solutions.
Accountabilities
- Administer and continuously evolve Salesforce or the organization's CRM environment, ensuring it supports Growth and marketing operations effectively.
- Monitor and maintain the quality, consistency, and reliability of lead and customer databases.
- Implement and maintain digital tracking events using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Configure and maintain pixels, conversion tracking, and integrations across marketing and technology platforms.
- Perform basic maintenance and updates to landing pages, supporting marketing campaigns and acquisition initiatives.
- Document marketing technology processes, configurations, and operational procedures to improve consistency and knowledge sharing.
- Support Growth initiatives by identifying opportunities to improve acquisition funnels, lead management, data quality, and operational efficiency.
Requirements
- Experience working with Salesforce or a similar CRM platform.
- Practical experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Understanding of acquisition funnels, lead management, and digital marketing operations.
- Basic knowledge of HTML and CSS for landing page maintenance and troubleshooting.
- Strong analytical and problem-solving skills, with a structured and detail-oriented approach.
- Basic SQL knowledge is a plus.
- Experience with Power BI is desirable.
- Familiarity with automation platforms such as Zapier, Make, or n8n is a plus.
- Knowledge of Conversion Rate Optimization (CRO) and A/B testing is desirable.
- Previous experience in digital companies or technology-driven environments is an advantage.
Benefits
- Flexible meal allowance through Flash Benefits: R$46 per day.
- Amil health insurance.
- Dental insurance.
- Transportation allowance with no payroll deduction.
- Life insurance.
- Snacks available at the office.
- Annual bonus.
- TotalPass access.
- Birthday Day Off.
- Extended maternity and paternity leave.
- Career development and ongoing career support.
- Flexible work model with the possibility of working 100% remotely or hybrid once a week.
- A collaborative, informal, and welcoming work environment.
- Opportunities to work on innovative projects within the technology sector.
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