Field Marketing Lead Middle East, Commercial Business

This role will be responsible for defining and driving the industry marketing strategy, focusing on building high-impact programs and campaigns that drive awareness and lead generation within key market segments.

Responsibilities

Strategic Marketing Leadership

• Develop and execute integrated marketing plans across key industries to drive brand awareness and pipeline growth.
• Work closely with cross-functional teams including Sales, Product Marketing, and Digital to align marketing efforts with business goals.
• Identify and prioritize target segments and develop tailored value propositions.

Program & Campaign Management

• Design, implement, and manage end-to-end marketing programs, including webinars, events, digital campaigns, and content initiatives.
• Manage the program budget and ensure efficient allocation of resources for maximum ROI.
• Monitor and report on campaign performance, providing data-driven insights and recommendations for optimization.

Sales Enablement & Collaboration

• Partner with the Sales team to develop sales tools, messaging, and collateral that support the sales cycle.
• Collaborate with the Business Development team to ensure lead follow-up and tracking.
• Serve as the primary point of contact for marketing-related inquiries from the Sales organization.

Content & Messaging

• Oversee the creation of industry-specific content, including white papers, case studies, and blog posts.
• Ensure all marketing communications are consistent with brand guidelines and messaging.

Qualifications

• 7+ years of experience in B2B marketing, with a focus on industry or program marketing.
• Proven track record of developing and executing successful marketing campaigns that drive pipeline growth.
• Strong analytical skills and experience with marketing automation and CRM tools (e.g., Salesforce).
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Strategic thinker with a hands-on approach to execution.
• Bachelor’s degree in Marketing, Business, or a related field.
• Saudi Nationals only