Sales Advisor (Key Holder)
Samsonite · KENT, United Kingdom
About The Role
Availability: September 2026
Job Purpose
As a Key Holder at Samsonite, you play an important role in creating a positive and collaborative team environment. You lead by example through your professionalism, adaptability, and commitment to excellence. By consistently demonstrating a proactive attitude and a willingness to support others, you inspire your team to deliver outstanding customer experiences. Your ability to take initiative and maintain a calm, solution-oriented approach under pressure sets the tone for a productive and respectful workplace.
You actively seek and value feedback, using it as a tool for personal and team growth. Your openness to learning and evolving with the business reflects Samsonite’s spirit of innovation and resilience. As a trusted team player, you contribute to a culture of mutual respect, accountability, and shared success.
The Key Holder position includes but is not limited to the following major accountabilities
Customer Service
- Identify customer travel needs and recommend Samsonite products that best suit their lifestyle.
- Provide accurate information about product features, warranties, and after-sales services.
- Apply the Smiles Selling Standards and follow Samsonite’s customer engagement process.
- Build customer loyalty and encourage repeat purchases through personalized service.
- Deliver inspiring service that reflects Samsonite’s commitment to excellence.
Store Performance & Analysis
- Has awareness of every communication and instruction sent to the store.
- Is aware of store budget and targets and has a good understanding of KPI’s.
- Reports any information that can contribute to the success of the store.
Stock Management
- Assists in managing stock.
- Ensures correct pricing of products displayed on the shop floor.
- Minimize losses to achieve the company shrinkage target below 0.5%.
- Assists in inputting and planning all stock movement and coordinates with the central retail team.
Human Resources Management
- Assists in training, coaching, motivating, developing and retaining staff.
- Assists in developing team spirit.
Operations
- Is aware of and applies to each authorized company operational policy and procedure, paying special attention to his additional responsibilities like cash and banking, opening and closing, till procedures, etc.
- Completes and maintains all required paperwork meeting the required deadlines.
- Maintains permanent store cleanliness, and an appearance to offer a customer friendly environment.
- Performs all reasonably relevant duties that are requested by the Store Manager.
- If applicable, observe specific local requirements relating to the trading environment.
- Actively participates and attends appropriate training as and when required.
- Help keep environmental policies in line with Green Mark .
Merchandising, Marketing & Promotions
- Maintain visual merchandising and window displays to Samsonite’s global standards.
- Stay informed about current promotions and marketing campaigns, help launch these campaigns and promotions on time and without delay.
Communication
- Communicates in a clear, polite, courteous and understandable manner and listens to others.
- Keeps abreast of local and new market trends, shares this info and makes recommendations to the Store Manager.
- Complies with personnel dress code and grooming in line with company policy.
- Acts as an Ambassador of the Company and of the Company’s Brands
Reporting Line
Reports directly to the Store Manager
Skills Required
- Ability to stand, bend, lift up to 15kg, and use ladders.
- Computer literacy.
- Previous retail experience, preferably in premium or travel goods.
- Ability to work under pressure.
- Sales-oriented mindset.
- Passion for travel and brand sensibility.
- Flexibility and adaptability.
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