About The Role

BNY Wealth is seeking a Director, Investment Thought Leadership to build and lead our investment content strategy and execution. This role will be responsible for shaping a best-in-class content marketing function focused on translating the insights of the Chief Investment Office into compelling, relevant, and timely communications for clients, advisors, and internal stakeholders.

This is a strategic leadership role for a content specialist with deep wealth management and investment communications experience — not a broad-based general marketing position. The successful candidate will define the vision, cadence, and execution model for investment-related content, ensuring our communications clearly articulate market perspectives, investment philosophy, and broader thought leadership in ways that resonate with wealth clients and the teams who support them.

Key Responsibilities

Lead the development and execution of BNY Wealth’s investment content marketing strategy
Build a structured content program that supports communications to wealth advisory clients, advisors, internal partners, and the Chief Investment Office
Develop content that conveys:
Investment philosophy
Market perspectives
Timely market developments
Thought leadership themes
Define the appropriate editorial and communication cadence across weekly, quarterly, bi-annual, and event-driven content
Reassess and enhance existing content forums and communication vehicles to improve consistency, relevance, and impact
Partner closely with investment subject matter experts and senior leaders to translate complex ideas into clear, compelling, and client-relevant content
Serve as the strategic owner of the content function, setting quality standards and defining what best-in-class looks like for wealth and investment communications
Produce and/or oversee the creation of high-quality investment and market content with minimal need for senior-level editing or rework
Help elevate senior leaders as thought leaders by streamlining the content development process and reducing their involvement in day-to-day editing and proofreading
Build and potentially manage a broader content capability over time, including the opportunity to hire or lead additional specialized talent as the function evolves

Qualifications

Significant experience in content marketing, investment communications, editorial strategy, or thought leadership development within wealth management, private banking, asset management, or broader financial services
Strong expertise in investment and market-related content, particularly for wealth management or high-net-worth/client advisory audiences
Deep understanding of financial topics, including:
Asset classes
Federal Reserve and macroeconomic policy
Market dynamics
Investment themes
Portfolio and wealth planning concepts
Demonstrated ability to build content programs strategically, not just execute individual deliverables
Exceptional writing, editing, and storytelling skills, with the ability to translate complex financial subject matter into clear, engaging, and client-friendly content
Proven ability to work effectively with senior stakeholders, advisors, portfolio strategists, and subject matter experts
High degree of independence, judgment, and strategic thinking
Strong understanding of how content supports client engagement, advisor enablement, and thought leadership in a wealth management context
Experience working in or closely with a Chief Investment Office, investment strategy team, wealth platform, or advisory business preferred
People management or team-building experience is a plus