About The Role

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

OUR ROLE

We are looking for a Director, Marketing for Georg Jensen and Royal Copenhagen. The position requires living in or relocating to greater Copenhagen.

This role is responsible for defining and leading the marketing vision for both brands, shaping long-term strategy while delivering impactful, hands-on execution.

As the leader of the global marketing teams, the Director, Marketing will contribute to major international initiatives and lead the development of global brand and product marketing strategies across wholesale, retail, and digital channels.

This is a highly entrepreneurial role requiring a strategic yet hands-on leader, capable of inspiring and managing multicultural teams while collaborating closely with regional and global marketing partners.

Working cross functionally and across markets, you will ensure that brand goals, strategies, and plans are aligned, coherent, and consistently executed, while preserving each brand’s unique heritage, identity, and individuality.

The position reports into the SVP for Business Unit Georg Jensen & Royal Copenhagen and is part of the management team of the BU.

WHAT YOU’LL DO

Lead brand marketing strategy across retail, wholesale and e-com channels, with a primary focus on driving expansive growth in visibility and customer acquisition
Build, own and communicate the global commercial calendars, ensuring alignment with business priorities, sales targets, key product launches and cultural moments
Set, own and monitor global as well as regional marketing budgets. Prioritize and optimize marketing investments to meet financial and brand targets
For each globally prioritized campaign, product launch and brand event articulate a briefing document specifying commercial and brand objectives content needs, delivery deadlines and development budgets. Partner closely with regional marketing teams to align market-specific needs with overarching brand objectives
Oversee all content rollouts, ensuring campaigns are planned, sequenced, and executed cohesively across channels to capitalize on key brand and seasonal moments, ensuring all content supports a consistent and unified global brand identity across every customer touchpoint from social (organic & paid) and editorial, to websites, newsletters, retail and wholesale environments
Own and execute organic social strategies across all platforms, working closely with Creative Directors who lead on brand, visual and content direction, defining cadence, and voice to grow the brand's presence and community
Oversee store design and visual merchandising teams, ensuring brand experience in physical stores is consistent globally, owning retail concept roll-out in line with creative vision for each brand. Work with visual merchandising teams and key market stakeholders to ensure visual merchandising guidelines are adhered to across all channels
Lead and inspire global marketing team consisting of Brand Marketing, Retail Store Design & Visual Merchandising, PR and SoMe. Set a high bar for output, managing workloads and priorities, and fostering a culture of bold, brand-right creative thinking
Sit on the senior leadership team, contributing to company-wide strategy, planning cycles, and key business decisions. Provide regular strategic updates, clear visibility on priorities, and honest counsel on brand positioning and market opportunities, and support the Creative Directors on all things brand
Define and report on return on marketing investment and brand marketing KPIs including social growth, engagement, influencer ROI, and brand awareness metrics
Manage senior stakeholders across the business, building strong relationships, aligning on shared objectives, and ensuring marketing is seen as a commercial driver, not a support function. Work cross-functionally with product and commercial teams to ensure brand strategy is embedded across the business
Drive brand elevation initiatives that shift perception, increase cultural relevance, and position the brands as a name people genuinely know, seek and align with. Identify and act on emerging platform trends, cultural moments, and whitespace opportunities

WHO YOU ARE

12+ years of marketing experience, with at least 5 years in a senior or leadership role — ideally within high-end lifestyle, homeware, or fashion brands
Experience operating at a senior leadership level, with the gravitas, commercial fluency, and communication skills to hold your own in senior leadership
A natural collaborator who thrives working cross-functionally, with a track record of building strong relationships across product/brand, commercial, finance, and operations teams
Deep, hands-on expertise in organic social strategy — you understand the platforms, the algorithms, the culture, and what makes content travel
Proven track record building and scaling influencer programs, with experience managing diverse talent rosters and negotiating partnerships
Demonstrated ability to take a brand/project from local hero to global player — you've done it before or been a critical part of the team that has
Experience managing and developing a high performing creative communications team, with a strong creative eye and the ability to give sharp, clear, and constructive direction
Strong commercial awareness and experience working in multi-channel environments including wholesale and retail
A natural storyteller with exceptional instincts for brand voice, visual identity, and cultural fit
Highly organized and calm under pressure, with the ability to manage multiple campaigns, stakeholders, and workstreams simultaneously
Data-literate — comfortable pulling insights from social analytics, campaign reporting, and brand tracking tools to inform decisions
An obsessive eye for detail and a genuine passion for the fashion, design, jewellery and lifestyle space— you live and breathe this world

START YOUR JOURNEY WITH GEORG JENSEN & ROYAL COPENHAGEN

We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your CV today. Don’t worry about a cover letter, your application is enough indication of your interest.

We are committed to protecting your personal data, so we only accept applications through our career website

Last day of application

2026-07-31

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At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.

Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

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Pioneering design to make the everyday extraordinary

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group’s global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.

BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita’s reported net sales were EUR 605 million. Already 50% of BA Vita’s net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.

BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars’ net sales were EUR 547 million.

Director, Marketing Georg Jensen & Royal Copenhagen