About The Role

The Assistant Content Manager plays a critical role in breaking down newsroom silos, driving real-time content strategy, and ensuring consistent, high-quality storytelling that maximizes audience reach and engagement.

Key Responsibilities

Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social
Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform
Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams
Make real-time editorial decisions on story placement, prioritization, publishing, and distribution
Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on-air integration
Ensure editorial consistency in messaging, tone, and brand voice across all content channels
Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance
Identify opportunities to extend the life and reach of high-performing content
Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency
Support a continuous publishing model, ensuring timely and consistent content updates
Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives

Qualifications

Strong editorial judgment and understanding of news values
Demonstrated experience with multiplatform content production
Proven ability to make quick, effective decisions in high-pressure and breaking news environments
Deep understanding of digital platforms, social media, and audience engagement strategies
Experience using analytics tools to guide content decisions
Excellent communication and leadership skills, with the ability to coordinate across multiple teams
Strong organizational skills and ability to manage multiple priorities simultaneously

Preferred Qualifications

Experience in a leadership or supervisory newsroom role
Background in integrated or converged newsroom environments

Success in This Role Looks Like

Seamless coordination of content across all platforms
Faster, more effective breaking news coverage
Increased audience engagement and content reach
Strong editorial consistency and brand alignment
Improved newsroom efficiency and collaboration

EEO AND INCLUSIVITY

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net .

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.