About The Role

Develop and manage the monthly and weekly social media content calendar.
Create and coordinate content for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
Plan and execute posts, reels, stories, carousels, campaigns, and other social media formats.
Write engaging captions, copy, hooks, and calls-to-action.
Stay updated on social media trends, viral formats, sounds, hashtags, and relevant conversations.
Identify opportunities to improve reach, engagement, followers, and brand awareness.
Coordinate with the creative design and production teams to ensure timely delivery of content.
Manage the end-to-end publishing and scheduling of approved content.
Monitor comments, DMs, mentions, and audience interactions.
Support influencer collaborations, partnerships, and social media campaigns where required.
Conduct competitor and industry research to identify content and communication opportunities.
Track key metrics such as reach, impressions, engagement, views, follower growth, and conversions.