UWB Product Marketing - Director level

NXP Semiconductors France SAS is seeking a highly experienced and strategic Director-level Product Marketing professional to drive the global success of our Ultra-Wideband (UWB) product portfolio. This role is pivotal in shaping our UWB market strategy, accelerating adoption, and ensuring NXP's leadership in this rapidly evolving technology space.

Job Responsibilities

Define and execute the global product marketing strategy for NXP's UWB solutions, including market segmentation, competitive analysis, value proposition development, and go-to-market planning.

Lead the development of compelling product messaging, positioning, and storytelling for various UWB applications across mobile, automotive, industrial, and IoT segments.

Collaborate closely with product management, R&D, sales, and business development teams to identify market opportunities, gather customer insights, and influence future product roadmaps.

Develop and manage product launch plans, ensuring successful introduction of new UWB products and solutions into the market.

Create high-impact marketing collateral, including presentations, white papers, application notes, sales training materials, and website content.

Represent NXP at industry events, conferences, and customer engagements, delivering technical presentations and evangelizing NXP's UWB vision and offerings.

Monitor market trends, competitive landscape, and customer requirements to continuously adapt and optimize marketing strategies.

Drive thought leadership initiatives, including articles, blogs, and participation in industry forums, to position NXP as a leader in UWB technology.

Analyze market data and customer feedback to measure the effectiveness of marketing campaigns and identify areas for improvement.

Mentor and potentially manage a team of product marketing professionals, fostering a culture of innovation and high performance.

Job Qualifications

Bachelor's degree in Electrical Engineering, Computer Science, Marketing, or a related technical field. Master's degree or MBA preferred.

10+ years of progressive experience in product marketing, technical marketing, or business development within the semiconductor industry, with a strong focus on wireless connectivity technologies.

Demonstrable expertise in Ultra-Wideband (UWB) technology, including its technical principles, applications, market dynamics, and competitive landscape.

Proven track record of successfully launching and growing semiconductor product lines globally.

Strong strategic thinking and analytical skills, with the ability to translate technical features into compelling customer benefits and market value.

Exceptional communication, presentation, and interpersonal skills, with the ability to effectively engage with diverse stakeholders at all levels.

Experience working with global teams and customers in a complex, fast-paced environment.

Ability to travel internationally as required.

Fluency in English is essential. Proficiency in French or other European languages is a plus.

More information about NXP in France...

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